Gaming Historian | Game Factory: SEGA & Blockbuster's On-Demand Game Rentals @GamingHistorian | Uploaded July 2017 | Updated October 2024, 4 hours ago.
Back in the 90's, Blockbuster had two big problems. They knew their business model wouldn't last forever, and customers couldn't rent what they wanted due to inventory issues. The solution? On-demand kiosks. They tested this new technology on video games, and Game Factory was born. But it didn't last very long. Learn the story.

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