Uploaded November 2019 | Updated September 2026, 1 hour ago
Future of programmatic marketing - integrating every channel including e-marketing, mobile marketing, TV, radio, billboards and print marketing. Customised ultra-high resolution print campaigns, linked to email triggered by online customer activity. Uplift in response rates, fewer abandoned baskets on e-commerce sites, more sales, higher value per sale. How all marketing needs to shift from mass-media campaigns to more personalisation, becoming a guide to a customer on their own journey of life. Patrick Dixon is a Futurist Keynote Speaker on global trends and marketing, giving a keynote at VIP client event for Canon in Germany.
Future of programmatic marketing - integrating every channel including e-marketing, mobile marketing, TV, radio, billboards and print marketing. Customised ultra-high resolution print campaigns, linked to email triggered by online customer activity. Uplift in response rates, fewer abandoned baskets on e-commerce sites, more sales, higher value per sale. How all marketing needs to shift from mass-media campaigns to more personalisation, becoming a guide to a customer on their own journey of life. Patrick Dixon is a Futurist Keynote Speaker on global trends and marketing, giving a keynote at VIP client event for Canon in Germany.
