Uploaded March 2021 | Updated September 2026, 2 weeks ago

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Researching your funder’s interests and giving motivations can help you pitch in ways that resonate with them. The key is to learn about your donor and tap into the part of your work that aligns with their interests, showing them how supporting your organization will help them achieve their own goals.

Learn more in our nonprofit funding guide about how to avoid common fundraising mistakes and build partnerships with trust and transparency:
acumenacademy.org/guide/fundraising-for-nonprofits-common-mistakes

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