Uploaded October 2024 | Updated September 2026, 2 weeks ago
Social media disinformation did enormous damage to our shared idea of reality. Now, the rise of generative AI has unleashed a flood of high-quality synthetic media into the digital ecosystem. As a result, it's more difficult than ever to tell what’s real and what’s not, a problem with profound implications for the health of our society and democracy. So how do we fix this critical issue?
As it turns out, there’s a whole ecosystem of folks to answer that question. One is computer scientist Oren Etzioni, the CEO of TrueMedia.org (http://TrueMedia.org) , a free, non-partisan, non-profit tool that is able to detect AI generated content with a high degree of accuracy. Oren joins the show this week to talk about the problem of deepfakes and disinformation and what he sees as the best solutions.
CLARIFICATION: Oren said that the largest social media platforms “don’t see a responsibility to let the public know this was manipulated by AI.” Meta has made a public commitment to flagging AI-generated or -manipulated content. Whereas other platforms like TikTok and Snapchat rely on users to flag.
Your Undivided Attention is produced by the Center for Humane Technology (humanetech.com/) .
Follow us on Twitter: @HumaneTech_ ( / humanetech_ )
Subscribe to our podcast: humanetech.com/podcast
Take our free course on ethical technology: humanetech.com/course
Social media disinformation did enormous damage to our shared idea of reality. Now, the rise of generative AI has unleashed a flood of high-quality synthetic media into the digital ecosystem. As a result, it's more difficult than ever to tell what’s real and what’s not, a problem with profound implications for the health of our society and democracy. So how do we fix this critical issue?
As it turns out, there’s a whole ecosystem of folks to answer that question. One is computer scientist Oren Etzioni, the CEO of TrueMedia.org (http://TrueMedia.org) , a free, non-partisan, non-profit tool that is able to detect AI generated content with a high degree of accuracy. Oren joins the show this week to talk about the problem of deepfakes and disinformation and what he sees as the best solutions.
CLARIFICATION: Oren said that the largest social media platforms “don’t see a responsibility to let the public know this was manipulated by AI.” Meta has made a public commitment to flagging AI-generated or -manipulated content. Whereas other platforms like TikTok and Snapchat rely on users to flag.
Your Undivided Attention is produced by the Center for Humane Technology (humanetech.com/) .
Follow us on Twitter: @HumaneTech_ ( / humanetech_ )
Subscribe to our podcast: humanetech.com/podcast
Take our free course on ethical technology: humanetech.com/course
