Uploaded July 2022 | Updated September 2026, 2 hours ago

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Pieter Städler: "Hi y'all! FedEx decided to make a video about how I started my company. I hope you enjoy it!"

FedEx: "From Then Till Now is an original documentary series starring remarkable small business owners, brought to you by FedEx. It takes you through the highs and lows of building a company from scratch.

In the first episode, we visit Städler Made, owned by Pieter Städler. This company is all about bringing well-made, easy-to-assemble outdoor pizza ovens to the world, so you can enjoy fresh, homemade pizza anytime you want.

Take a look and see how Pieter brought his idea to life (warning: you may feel very hungry after)."

The video is also shared on their website: fedex.com/en-pl/campaign/small-business-hub/views-and-voices/from-then-until-now-stadler.html

#FedEx

Check out our products in the shop:
stadlermade.com/products

Visit the Städler Made Facebook page for pizza news, outdoor cooking tutorials, and food discussions: facebook.com/stadlermade

Check out what I am making and cooking on my Instagram page: instagram.com/stadlermade