Uploaded February 2023 | Updated September 2026, 3 weeks ago

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Join Levi’s® Historian Tracey Panek in the Archives to learn about the Levi’s® Puppet Rodeo which opened in 1939 at San Francisco’s World’s Fair.

The Puppet Rodeo featured hand-carved wooden puppets modeled after popular rodeo stars of the day dressed in miniature Levi’s® 501® jeans. For more than a decade, the Puppet Rodeo went on the road bringing family friendly entertainment to big cities, small towns and schools all over the West and beyond.

Learn more about the Puppet Rodeo and the hopes of restoring it, and see one of the remaining puppets found in an unmarked box in the Levi’s® Archives.

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