Uploaded September 2023 | Updated September 2026, 3 weeks ago

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Celebrate Hispanic Heritage Month by exploring the lasting bond between Levi's® and Chicano culture. See Spanish language flyers aimed at Mexican immigrants to the American West in the 1920s and read a handwritten letter from the 1930s commemorating a La Puente-man’s first Levi's® purchase. Learn stories about Chicano-style crisply creased 501® jeans, the 1960s Chicano activists dressed in Levi's®, or lowriders and other Chicano subcultures in Los Angeles who adopted Levi's®. Then fast-forward to today with young Levi's® fans, like Luis Osuna, who love Levi's® vintage styles.

Join Levi’s® Historian Tracey Panek to delve into the enduring legacy of Levi's® within Chicano culture during this special month of celebration.

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