Uploaded September 2026 | Updated September 2026, 2 hours ago
How do IT leaders turn everyday meeting-room friction into a measurable business case for collaboration investment?
In this Shure x IDC discussion, Mick Heys, (IDC), and Chris Merrick, (Shure), explore how organisations can move beyond technology spend and start measuring the real business impact of poor collaboration experiences. Drawing on IDC’s research, Collaboration: The ROI Amplifier, the conversation looks at where meeting friction shows up across the business, why it matters more than ever as AI becomes embedded in everyday work, and how IT leaders can build a stronger, more measurable case for modern collaboration investment.
What you’ll learn:
- Why collaboration ROI cannot be measured through technology spend alone
- Where the real cost of poor meeting experiences shows up, including productivity, decision-making, employee experience, and AI effectiveness
- How IT teams can identify patterns of friction across their meeting estate and turn them into a business case
- Why a room that looks cost-effective on day one can become expensive over time
#IDC #ROI #collaboration
How do IT leaders turn everyday meeting-room friction into a measurable business case for collaboration investment?
In this Shure x IDC discussion, Mick Heys, (IDC), and Chris Merrick, (Shure), explore how organisations can move beyond technology spend and start measuring the real business impact of poor collaboration experiences. Drawing on IDC’s research, Collaboration: The ROI Amplifier, the conversation looks at where meeting friction shows up across the business, why it matters more than ever as AI becomes embedded in everyday work, and how IT leaders can build a stronger, more measurable case for modern collaboration investment.
What you’ll learn:
- Why collaboration ROI cannot be measured through technology spend alone
- Where the real cost of poor meeting experiences shows up, including productivity, decision-making, employee experience, and AI effectiveness
- How IT teams can identify patterns of friction across their meeting estate and turn them into a business case
- Why a room that looks cost-effective on day one can become expensive over time
#IDC #ROI #collaboration
