Uploaded October 2025 | Updated September 2026, 2 weeks ago
Meet Beth Coventry, Research & Development Director and Principal Scientist, based at P&G's Newcastle Innovation Centre, as she shares how her team gathers vital consumer insights that shape the future of laundry innovation.
It is these critical insights that drive the creation of new P&G products — like P&G's in-wash scent boosters — that deliver long-lasting freshness and elevate the everyday laundry experience.
From in-home visits to state-of-the-art testing facilities, Beth explains how understanding what consumers truly want inspires every stage of product development. Discover how science, scent, and consumer passion come together to drive product innovation and market growth.
Meet Beth Coventry, Research & Development Director and Principal Scientist, based at P&G's Newcastle Innovation Centre, as she shares how her team gathers vital consumer insights that shape the future of laundry innovation.
It is these critical insights that drive the creation of new P&G products — like P&G's in-wash scent boosters — that deliver long-lasting freshness and elevate the everyday laundry experience.
From in-home visits to state-of-the-art testing facilities, Beth explains how understanding what consumers truly want inspires every stage of product development. Discover how science, scent, and consumer passion come together to drive product innovation and market growth.
