Uploaded April 2025 | Updated September 2026, 1 week ago
Register for my free Masterclass to learn how to grow your YouTube channel in 2025 with my proven strategy! Sign up HERE: erikavieira.net/masterclass
▪️▪️▪️▪️▪️
👩🏻🎓Learning resources from me!
✨ Join my LIVE Masterclass happening soon!
erikavieira.net/masterclass
👉🏻 Join the bootcamp waitlist if you want personalized coaching and feedback on your channel!
erikavieira.net/Bootcamp
▪️▪️▪️▪️▪️
Where to find Toni!
🎥 YouTube Channel: @TLYarnCrafts
📸 Instagram: instagram.com/tlyarncrafts/?hl=en
✨ Website: tlyarncrafts.com/?srsltid=AfmBOoot26pg0ayfGpObrWS7mG93SgTquVhdUDjWQ75rN_urWadyiw32
▪️▪️▪️▪️▪️
@TLYarnCrafts is a YouTuber with almost 900K YouTube subscribers, talking all things crochet! Toni, the face of TL Yarn Crafts, made a number of strategical business moves that led to her not only having a successful YouTube channel, but having a crochet empire. In this podcast interview, Toni shares those strategical moves that grew the TL Yarn Crafts YouTube channel, what she's doing to stay relevant and in-tune with new, younger audiences, and the importance of women putting themselves out there in spaces like YouTube.
▪️▪️▪️▪️▪️
👀 Here are some other videos you might enjoy:
• YouTube Success Over 40: The Truth About Starting Late (Elise Rose Crochet) - youtu.be/oPoJpHeJ5yE
• Her First Year on YouTube Was Brutal - then it clicked (She Holds Dearly) - youtu.be/26-dJiSkHcQ
• Why Most Fashion YouTubers FAIL - Anna Reid (style and fashion YouTuber) - youtu.be/u5z6xxAvbR4
• Mom of 8 YouTuber: Social Media Empire 12 Hours a Week (Lisa Farmhouse on Boone) - youtu.be/DFDqxTwbDs4
00:00 TL Yarn Crafts
01:36 When TL Yarn Crafts Became a Business
03:26 When YouTube Came Into the Picture
09:40 When TL Yarn Crafts Became a Full-Time Business
13:15 When She Took Her YouTube Channel Seriously
16:26 TL Yarn Crafts Major Piece Advice
20:00 Finding Her Place with Competition on YouTube
23:30 Adjusting to Post-Pandemic YouTube Changes
29:17 When TL Yarn Crafts Had to Pivot
33:30 TL Yarn Crafts' Posting Schedule
37:05 TL Yarn Crafts' Shorts Audience
40:00 Keeping Crafts Alive on YouTube
45:45 YouTube's Place in TL Yarn Crafts' Business Model
49:50 TL Yarn Crafts Classes
01:00:00 TL Yarn Crafts Memberships
01:07:55 Other Income Streams
01:12:50 TL Yarn Crafts Team
01:20:59 Toni's Vision
▪️▪️▪️▪️▪️
👩🏻 Who is Erika Vieira?
My name is Erika Vieira I am a YouTube channel producer, strategist and coach for 8+ years. I have produced dozens of YouTube channels and coached over 1,500 female entrepreneurs and creatives. My mission is to help high achieving women grow a YouTube following to leverage for more impact, income and influence.
Follow me on Instagram:
instagram.com/youryoutubecoach
▪️▪️▪️▪️▪️
More things you'll want to check out!
🆓 FREE 32 Page YouTube Video Ideas Ebook!
masterclass.erikavieira.net/first1000
💫 Struggling with camera confidence as a creator? Get my Capture Your Confidence Course:
erikavieira.net/confidence
✨ Grab my my Audience Attraction System mini course here:
erikavieira.net/yaas
🎥 YOUTUBE BOOTCAMP FOR WOMEN:
Are you looking for support, coaching, community and proven systems that will help you achieve your YouTube goals? Join a unique, comprehensive YouTube growth bootcamp that will help you 10x your growth on YouTube and bring you the financial and creative freedom you want.
Add your name to the waitlist HERE 👉🏻 erikavieira.net/bootcamp-waitlist
👩💼 1:1 YOUTUBE COACHING:
Are you wanting to go full time on YouTube within 3 months or are already full time and are wanting to invest in 1:1 coaching for your YouTube channel for rapid growth?
Apply HERE to be considered 👉🏻 erikavieira.net/coaching
👩💻 Are you a business looking for strategic channel management? Please email my team at support@erikavieira.net with Strategic Channel Management in the Subject.
▪️▪️▪️▪️▪️
💻 YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
🤩 TubeBuddy
Use the code ErikasBuddy to get 20% off
tubebuddy.com/Beautyandthevlog
👩🏻🏫 Course Creation Platform I use and recommend:
app.kajabi.com/r/oFsCzB2V/t/4ir2vpn9
*Links included are affiliate links🙂
🎙️ MY RECOMMENDED YOUTUBE/PODCASTING EQUIPMENT
Check out my Amazon storefront👇🏼
amzn.to/453cfkr
*Links included are affiliate links 🙂
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast and channel at no extra cost.
🎵Music Credit:
'Ascension' by Scott Buckley - released under CC-BY 4.0. www.scottbuckley.com.au
'Chasing Daylight' by Scott Buckley - released under CC-BY 4.0. www.scottbuckley.com.au
Register for my free Masterclass to learn how to grow your YouTube channel in 2025 with my proven strategy! Sign up HERE: erikavieira.net/masterclass
▪️▪️▪️▪️▪️
👩🏻🎓Learning resources from me!
✨ Join my LIVE Masterclass happening soon!
erikavieira.net/masterclass
👉🏻 Join the bootcamp waitlist if you want personalized coaching and feedback on your channel!
erikavieira.net/Bootcamp
▪️▪️▪️▪️▪️
Where to find Toni!
🎥 YouTube Channel: @TLYarnCrafts
📸 Instagram: instagram.com/tlyarncrafts/?hl=en
✨ Website: tlyarncrafts.com/?srsltid=AfmBOoot26pg0ayfGpObrWS7mG93SgTquVhdUDjWQ75rN_urWadyiw32
▪️▪️▪️▪️▪️
@TLYarnCrafts is a YouTuber with almost 900K YouTube subscribers, talking all things crochet! Toni, the face of TL Yarn Crafts, made a number of strategical business moves that led to her not only having a successful YouTube channel, but having a crochet empire. In this podcast interview, Toni shares those strategical moves that grew the TL Yarn Crafts YouTube channel, what she's doing to stay relevant and in-tune with new, younger audiences, and the importance of women putting themselves out there in spaces like YouTube.
▪️▪️▪️▪️▪️
👀 Here are some other videos you might enjoy:
• YouTube Success Over 40: The Truth About Starting Late (Elise Rose Crochet) - youtu.be/oPoJpHeJ5yE
• Her First Year on YouTube Was Brutal - then it clicked (She Holds Dearly) - youtu.be/26-dJiSkHcQ
• Why Most Fashion YouTubers FAIL - Anna Reid (style and fashion YouTuber) - youtu.be/u5z6xxAvbR4
• Mom of 8 YouTuber: Social Media Empire 12 Hours a Week (Lisa Farmhouse on Boone) - youtu.be/DFDqxTwbDs4
00:00 TL Yarn Crafts
01:36 When TL Yarn Crafts Became a Business
03:26 When YouTube Came Into the Picture
09:40 When TL Yarn Crafts Became a Full-Time Business
13:15 When She Took Her YouTube Channel Seriously
16:26 TL Yarn Crafts Major Piece Advice
20:00 Finding Her Place with Competition on YouTube
23:30 Adjusting to Post-Pandemic YouTube Changes
29:17 When TL Yarn Crafts Had to Pivot
33:30 TL Yarn Crafts' Posting Schedule
37:05 TL Yarn Crafts' Shorts Audience
40:00 Keeping Crafts Alive on YouTube
45:45 YouTube's Place in TL Yarn Crafts' Business Model
49:50 TL Yarn Crafts Classes
01:00:00 TL Yarn Crafts Memberships
01:07:55 Other Income Streams
01:12:50 TL Yarn Crafts Team
01:20:59 Toni's Vision
▪️▪️▪️▪️▪️
👩🏻 Who is Erika Vieira?
My name is Erika Vieira I am a YouTube channel producer, strategist and coach for 8+ years. I have produced dozens of YouTube channels and coached over 1,500 female entrepreneurs and creatives. My mission is to help high achieving women grow a YouTube following to leverage for more impact, income and influence.
Follow me on Instagram:
instagram.com/youryoutubecoach
▪️▪️▪️▪️▪️
More things you'll want to check out!
🆓 FREE 32 Page YouTube Video Ideas Ebook!
masterclass.erikavieira.net/first1000
💫 Struggling with camera confidence as a creator? Get my Capture Your Confidence Course:
erikavieira.net/confidence
✨ Grab my my Audience Attraction System mini course here:
erikavieira.net/yaas
🎥 YOUTUBE BOOTCAMP FOR WOMEN:
Are you looking for support, coaching, community and proven systems that will help you achieve your YouTube goals? Join a unique, comprehensive YouTube growth bootcamp that will help you 10x your growth on YouTube and bring you the financial and creative freedom you want.
Add your name to the waitlist HERE 👉🏻 erikavieira.net/bootcamp-waitlist
👩💼 1:1 YOUTUBE COACHING:
Are you wanting to go full time on YouTube within 3 months or are already full time and are wanting to invest in 1:1 coaching for your YouTube channel for rapid growth?
Apply HERE to be considered 👉🏻 erikavieira.net/coaching
👩💻 Are you a business looking for strategic channel management? Please email my team at support@erikavieira.net with Strategic Channel Management in the Subject.
▪️▪️▪️▪️▪️
💻 YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
🤩 TubeBuddy
Use the code ErikasBuddy to get 20% off
tubebuddy.com/Beautyandthevlog
👩🏻🏫 Course Creation Platform I use and recommend:
app.kajabi.com/r/oFsCzB2V/t/4ir2vpn9
*Links included are affiliate links🙂
🎙️ MY RECOMMENDED YOUTUBE/PODCASTING EQUIPMENT
Check out my Amazon storefront👇🏼
amzn.to/453cfkr
*Links included are affiliate links 🙂
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast and channel at no extra cost.
🎵Music Credit:
'Ascension' by Scott Buckley - released under CC-BY 4.0. www.scottbuckley.com.au
'Chasing Daylight' by Scott Buckley - released under CC-BY 4.0. www.scottbuckley.com.au
