Uploaded July 2026 | Updated September 2026, 3 weeks ago

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A year ago, EDL made a bet. Not on a tool or a trend, but on a person and a different idea of what a design studio could own. Today, EDL pushes to clients' Git repos, runs their design systems in code, and sits upstream of their engineering teams. This wasn't accidental. It was intentional. This is the full story: the moment the team saw the opportunity, the rituals that made it real, the metrics that proved it worked, and what it means for any design leader wondering if their team could do the same.
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