Uploaded May 2026 | Updated September 2026, 2 weeks ago
Watch full episode: youtu.be/KD9S-5w5lG4?si=pLT0WnEqApkyYKSB
Guillermo Zapata is an Argentinean actor, producer, model, and restaurateur. He's known for his roles on the Bravo show Vanderpump Rules and as the co-owner of SUR Restaurant & Lounge in West Hollywood, which inspired the show. Zapata moved to Los Angeles in 1992 with no English and no connections
In this cinematic episode of The Axel Axe Show, I sit down with Guillermo Zapata—actor, producer, entrepreneur, and the visionary behind the iconic West Hollywood landmark, SUR.
Guillermo’s story is the quintessential Los Angeles epic. Arriving from Argentina at 22 with no English and only $500, he embodies the "die and be born again" spirit required to survive and thrive in this city. We discuss his new film, Clouds (directed by Eduardo Pinto), the "Law of the Soul" in acting, and how he balanced the cutthroat world of Hollywood with the brutal logistics of the restaurant business.
Whether you are a filmmaker, an immigrant chasing the American Dream, or an entrepreneur looking for the secret to longevity, Guillermo’s wisdom on style, fatherhood, and "organic success" is a masterclass in living with intention.
The Argentinian Soul in LA: Building a Legacy from Zero
Guillermo doesn't just talk about success; he talks about the discipline of desire. We explore why he chose to start as a dishwasher despite being an established actor in Argentina, and how he used the "character" of a happy worker to fuel his ultimate rise.
In this episode, we cover:
The Anamorphic Life: Exploring the "Angel vs. Devil" themes in his film Clouds.
Dying to be Reborn: Why you must leave your old personality behind to succeed in a new country.
The "Ambassador" Mindset: How Guillermo used the restaurant business to connect with powerful people without ever "asking" for a favor.
The Zapata Legacy: The complex relationship with his famous father and the choice to never "push" his own daughters into the industry.
The Science of Style: Why presentation is a form of respect and the launch of his new brand, City Of.
Longevity Secrets: How to stay "handsome" and energized in your 50s through internal brain-heart connectivity.
Sponsored by:
Red Axe Media: redaxemedia.com/services
Contndr: contndr.com/r/axel
Alphagvrd: alphagvrd.com/?aff=34
Connect with Guillermo Zapata
THE CLOUDS: youtu.be/c3qXbg5FPB0?si=PhnJskvO9-5MJHNG
City of GZ: cityofgz.com
Imdb: imdb.com/name/nm0953180
Instagram: instagram.com/gzsur
Facebook: facebook.com/GZSur
SUR Restaurant: surrestaurant.com
Vanderpump Rules: bravotv.com/vanderpump-rules
Press: ebbymagazine.com/guillermo-zapata-succeeds-through-resilience-and-perseverance
Related Videos:
youtu.be/n-NNYB5e8bE?si=nD-ftEFtSo0y9_Tz
youtu.be/n-NNYB5e8bE?si=fqsnY06TVbtptQgn
Connect with Axel Axe:
instagram.com/axelaxeofficial
twitter.com/AxelAxeOfficial
facebook.com/heyaxelarzola
tiktok.com/@axelaxeofficial
imdb.com/name/nm5399415
Watch full episode: youtu.be/KD9S-5w5lG4?si=pLT0WnEqApkyYKSB
Guillermo Zapata is an Argentinean actor, producer, model, and restaurateur. He's known for his roles on the Bravo show Vanderpump Rules and as the co-owner of SUR Restaurant & Lounge in West Hollywood, which inspired the show. Zapata moved to Los Angeles in 1992 with no English and no connections
In this cinematic episode of The Axel Axe Show, I sit down with Guillermo Zapata—actor, producer, entrepreneur, and the visionary behind the iconic West Hollywood landmark, SUR.
Guillermo’s story is the quintessential Los Angeles epic. Arriving from Argentina at 22 with no English and only $500, he embodies the "die and be born again" spirit required to survive and thrive in this city. We discuss his new film, Clouds (directed by Eduardo Pinto), the "Law of the Soul" in acting, and how he balanced the cutthroat world of Hollywood with the brutal logistics of the restaurant business.
Whether you are a filmmaker, an immigrant chasing the American Dream, or an entrepreneur looking for the secret to longevity, Guillermo’s wisdom on style, fatherhood, and "organic success" is a masterclass in living with intention.
The Argentinian Soul in LA: Building a Legacy from Zero
Guillermo doesn't just talk about success; he talks about the discipline of desire. We explore why he chose to start as a dishwasher despite being an established actor in Argentina, and how he used the "character" of a happy worker to fuel his ultimate rise.
In this episode, we cover:
The Anamorphic Life: Exploring the "Angel vs. Devil" themes in his film Clouds.
Dying to be Reborn: Why you must leave your old personality behind to succeed in a new country.
The "Ambassador" Mindset: How Guillermo used the restaurant business to connect with powerful people without ever "asking" for a favor.
The Zapata Legacy: The complex relationship with his famous father and the choice to never "push" his own daughters into the industry.
The Science of Style: Why presentation is a form of respect and the launch of his new brand, City Of.
Longevity Secrets: How to stay "handsome" and energized in your 50s through internal brain-heart connectivity.
Sponsored by:
Red Axe Media: redaxemedia.com/services
Contndr: contndr.com/r/axel
Alphagvrd: alphagvrd.com/?aff=34
Connect with Guillermo Zapata
THE CLOUDS: youtu.be/c3qXbg5FPB0?si=PhnJskvO9-5MJHNG
City of GZ: cityofgz.com
Imdb: imdb.com/name/nm0953180
Instagram: instagram.com/gzsur
Facebook: facebook.com/GZSur
SUR Restaurant: surrestaurant.com
Vanderpump Rules: bravotv.com/vanderpump-rules
Press: ebbymagazine.com/guillermo-zapata-succeeds-through-resilience-and-perseverance
Related Videos:
youtu.be/n-NNYB5e8bE?si=nD-ftEFtSo0y9_Tz
youtu.be/n-NNYB5e8bE?si=fqsnY06TVbtptQgn
Connect with Axel Axe:
instagram.com/axelaxeofficial
twitter.com/AxelAxeOfficial
facebook.com/heyaxelarzola
tiktok.com/@axelaxeofficial
imdb.com/name/nm5399415
