Uploaded May 2026 | Updated September 2026, 3 weeks ago
What would you give up to save your family's legacy? For Avery and Marc Wigglesworth, the answer was everything — thriving careers in international finance on the island of Jersey, just off the coast of France, and the corporate future they had spent years building.
It all changed with a single phone call from Avery's father back in Georgia. The family farm — a third-generation operation — was on the verge of being sold. So in 2019, the couple left it all behind and came home to give it one last chance.
But saving the farm meant reinventing it. The traditional cattle model wasn't sustainable, so Avery and Marc made a bold pivot — moving away from selling calves at auction and transitioning to direct-to-consumer beef sales, even shipping nationwide. The road wasn't easy. For nearly a year and a half, the farm generated no income while they waited for their first calf crop to finish out. They pinched pennies, worked side jobs, and pushed through.
Then COVID hit — and ironically, it helped. With consumers suddenly focused on where their food was coming from, online farm-to-table sales took off, and Lilly Hill Farm found its footing.
Today, the farm spans just under a thousand acres, with a focus on soil health, rotational grazing, and premium beef production. Avery has also built a growing social media following, using her platform to inspire the next generation of farmers and prove that the family farm isn't just worth saving — it's worth fighting for.
🌾 Subscribe for weekly stories from Georgia agriculture — only on The Farm Monitor.
What would you give up to save your family's legacy? For Avery and Marc Wigglesworth, the answer was everything — thriving careers in international finance on the island of Jersey, just off the coast of France, and the corporate future they had spent years building.
It all changed with a single phone call from Avery's father back in Georgia. The family farm — a third-generation operation — was on the verge of being sold. So in 2019, the couple left it all behind and came home to give it one last chance.
But saving the farm meant reinventing it. The traditional cattle model wasn't sustainable, so Avery and Marc made a bold pivot — moving away from selling calves at auction and transitioning to direct-to-consumer beef sales, even shipping nationwide. The road wasn't easy. For nearly a year and a half, the farm generated no income while they waited for their first calf crop to finish out. They pinched pennies, worked side jobs, and pushed through.
Then COVID hit — and ironically, it helped. With consumers suddenly focused on where their food was coming from, online farm-to-table sales took off, and Lilly Hill Farm found its footing.
Today, the farm spans just under a thousand acres, with a focus on soil health, rotational grazing, and premium beef production. Avery has also built a growing social media following, using her platform to inspire the next generation of farmers and prove that the family farm isn't just worth saving — it's worth fighting for.
🌾 Subscribe for weekly stories from Georgia agriculture — only on The Farm Monitor.
