Uploaded April 2026 | Updated September 2026, 2 weeks ago
"Every single person willing to take the challenge to live in LA deserves to be a star."
In this intimate brand story film, City Of founder Guillermo Zapata sits down with Axel Axe to peel back the layers of what it means to truly belong to a city. From the late-night "fury" of Buenos Aires to the "hope" of Havana and the "stardom" of Los Angeles, this conversation explores how travel, fashion, and family converge to create a global movement.
Guillermo shares his journey as an entrepreneur—starting from zero in the restaurant world (SUR) to building a lifestyle brand that celebrates regional nuance. Discover the heart behind the designs, why fashion is the ultimate key to connection, and how the "City Of" movement is giving a voice to the cultures we love.
In this video, we discuss:
The "City of Fury" vs. the "City of Stars": Comparing the energy of Buenos Aires and LA.
Fashion as a passport: Using style to connect with people across the globe.
The importance of "dying at the boarding gate": Leaving anger behind to embrace a new life.
Family & Legacy: How Guillermo’s wife, Natalie, and his daughters help shape the brand’s aesthetic.
The Future of City Of: Connecting with young designers and going global.
“City Of represents two forces: the love of fashion and the love of the city we live in.”
TIMESTAMP CHAPTERS:
0:00 - The feeling of falling in love with a new city
0:32 - The "Two Forces" behind the City Of brand
1:05 - The City of Fury: Buenos Aires culture & lifestyle
1:55 - Why Los Angeles is the City of Stars
2:48 - Havana: The City of Hope
3:10 - Guillermo’s vision: Discovering the people behind the culture
4:15 - Why fashion is the key to global connection
4:50 - The bravery required to go global
5:14 - Why traveling changes your perspective
6:00 - Learning from the restaurant world: Starting from zero
6:55 - Advice for young people leaving home: The "Boarding Gate" mindset
8:25 - A family affair: Getting the approval of the Zapata daughters
9:40 - The future of the movement: Navigating food, culture, and style
JOIN THE MOVEMENT:
City Of is more than a label—it’s an invitation to talk about where you’re from and where you’re going.
✨ Shop the Collection: cityofgz.com
📸 Follow City Of on Instagram: instagram.com/cityofgz
🌆 Explore the Story:
Produced by:
Red Axe Media: redaxemedia.com/services
Directed by Axel Axe:
instagram.com/axelaxeofficial
twitter.com/AxelAxeOfficial
facebook.com/heyaxelarzola
tiktok.com/@axelaxeofficial
imdb.com/name/nm5399415
"Every single person willing to take the challenge to live in LA deserves to be a star."
In this intimate brand story film, City Of founder Guillermo Zapata sits down with Axel Axe to peel back the layers of what it means to truly belong to a city. From the late-night "fury" of Buenos Aires to the "hope" of Havana and the "stardom" of Los Angeles, this conversation explores how travel, fashion, and family converge to create a global movement.
Guillermo shares his journey as an entrepreneur—starting from zero in the restaurant world (SUR) to building a lifestyle brand that celebrates regional nuance. Discover the heart behind the designs, why fashion is the ultimate key to connection, and how the "City Of" movement is giving a voice to the cultures we love.
In this video, we discuss:
The "City of Fury" vs. the "City of Stars": Comparing the energy of Buenos Aires and LA.
Fashion as a passport: Using style to connect with people across the globe.
The importance of "dying at the boarding gate": Leaving anger behind to embrace a new life.
Family & Legacy: How Guillermo’s wife, Natalie, and his daughters help shape the brand’s aesthetic.
The Future of City Of: Connecting with young designers and going global.
“City Of represents two forces: the love of fashion and the love of the city we live in.”
TIMESTAMP CHAPTERS:
0:00 - The feeling of falling in love with a new city
0:32 - The "Two Forces" behind the City Of brand
1:05 - The City of Fury: Buenos Aires culture & lifestyle
1:55 - Why Los Angeles is the City of Stars
2:48 - Havana: The City of Hope
3:10 - Guillermo’s vision: Discovering the people behind the culture
4:15 - Why fashion is the key to global connection
4:50 - The bravery required to go global
5:14 - Why traveling changes your perspective
6:00 - Learning from the restaurant world: Starting from zero
6:55 - Advice for young people leaving home: The "Boarding Gate" mindset
8:25 - A family affair: Getting the approval of the Zapata daughters
9:40 - The future of the movement: Navigating food, culture, and style
JOIN THE MOVEMENT:
City Of is more than a label—it’s an invitation to talk about where you’re from and where you’re going.
✨ Shop the Collection: cityofgz.com
📸 Follow City Of on Instagram: instagram.com/cityofgz
🌆 Explore the Story:
Produced by:
Red Axe Media: redaxemedia.com/services
Directed by Axel Axe:
instagram.com/axelaxeofficial
twitter.com/AxelAxeOfficial
facebook.com/heyaxelarzola
tiktok.com/@axelaxeofficial
imdb.com/name/nm5399415
