Uploaded December 2025 | Updated September 2026, 1 week ago
In this episode, we sit down with Shane Criddle, the new owner of Camp CDA (Camp Coeur d’Alene), a destination campground tucked into Wolf Lodge Bay with water access to Lake Coeur d’Alene. Shane shares the real story behind buying a campground out of bankruptcy, why it had “no messaging” for years, and how a simple, consistent marketing system helped turn Camp CDA into a family-focused camping community that locals finally discovered.
We talk about what actually filled the campground (and why so many people say “Google” even when social ads did the heavy lifting), plus the fundamentals that business owners miss: retargeting, pixels, geo-targeting/geo-fencing, and why video is the fastest way to build trust and brand recognition. Shane also breaks down what makes Camp CDA different, from the pool and family-friendly vibe to immediate access to huge stretches of public land for hiking, fishing, wildlife viewing, and outdoor adventure.
If you’re looking for North Idaho camping near Coeur d’Alene, or you’re a business owner trying to understand how modern advertising really works, this interview will hit home.
Book your stay / learn more about Camp CDA:
campcda.net
campcda.net/contact
Facebook: facebook.com/p/Camp-CDA-61574077802596
Camp CDA Contact Info:
Phone: (208) 664-4471
Email: infocampcda@gmail.com
Address: 10588 E Wolf Lodge Bay Rd, Coeur d’Alene, ID 83814
Interested in how Maudies Digital Marketing can help your business? Schedule your free discovery call today.
Discovery Call: maudiesdigitalmarketing.com/become-a-client
Topics covered:
00:00 Family-friendly camping culture (this is not the “complain about kids” campground)
01:00 Buying a campground in bankruptcy + fixing the messaging problem
03:00 How retargeting works (and why it convinced Shane)
10:40 Turning locals into first-time campers
12:30 ROI, revenue, and why marketing is a science
15:30 Why “the pool video” exploded and what it taught them about customers
18:30 Brand recognition in the community (people recognizing Shane in town)
30:40 Pixels explained in plain English
43:40 What makes Camp CDA unique (lake access + public lands + close to downtown CDA)
51:40 Groups, teams, retreats, and future upgrades (meeting space, cabins)
#CampCDA #CampCoeurdAlene #CoeurdAlene #NorthIdaho #IdahoCamping #RVCamping #FamilyCamping #WolfLodgeBay #LakeCoeurdAlene #Campground #CampingNearMe #DigitalMarketing #MetaAds #Retargeting #SmallBusinessMarketing
In this episode, we sit down with Shane Criddle, the new owner of Camp CDA (Camp Coeur d’Alene), a destination campground tucked into Wolf Lodge Bay with water access to Lake Coeur d’Alene. Shane shares the real story behind buying a campground out of bankruptcy, why it had “no messaging” for years, and how a simple, consistent marketing system helped turn Camp CDA into a family-focused camping community that locals finally discovered.
We talk about what actually filled the campground (and why so many people say “Google” even when social ads did the heavy lifting), plus the fundamentals that business owners miss: retargeting, pixels, geo-targeting/geo-fencing, and why video is the fastest way to build trust and brand recognition. Shane also breaks down what makes Camp CDA different, from the pool and family-friendly vibe to immediate access to huge stretches of public land for hiking, fishing, wildlife viewing, and outdoor adventure.
If you’re looking for North Idaho camping near Coeur d’Alene, or you’re a business owner trying to understand how modern advertising really works, this interview will hit home.
Book your stay / learn more about Camp CDA:
campcda.net
campcda.net/contact
Facebook: facebook.com/p/Camp-CDA-61574077802596
Camp CDA Contact Info:
Phone: (208) 664-4471
Email: infocampcda@gmail.com
Address: 10588 E Wolf Lodge Bay Rd, Coeur d’Alene, ID 83814
Interested in how Maudies Digital Marketing can help your business? Schedule your free discovery call today.
Discovery Call: maudiesdigitalmarketing.com/become-a-client
Topics covered:
00:00 Family-friendly camping culture (this is not the “complain about kids” campground)
01:00 Buying a campground in bankruptcy + fixing the messaging problem
03:00 How retargeting works (and why it convinced Shane)
10:40 Turning locals into first-time campers
12:30 ROI, revenue, and why marketing is a science
15:30 Why “the pool video” exploded and what it taught them about customers
18:30 Brand recognition in the community (people recognizing Shane in town)
30:40 Pixels explained in plain English
43:40 What makes Camp CDA unique (lake access + public lands + close to downtown CDA)
51:40 Groups, teams, retreats, and future upgrades (meeting space, cabins)
#CampCDA #CampCoeurdAlene #CoeurdAlene #NorthIdaho #IdahoCamping #RVCamping #FamilyCamping #WolfLodgeBay #LakeCoeurdAlene #Campground #CampingNearMe #DigitalMarketing #MetaAds #Retargeting #SmallBusinessMarketing
