Ryan Daniel Moran | From A Farm In Finland To A 9 Figure Empire | Tero Isokauppila @RyanDanielMoran | Uploaded November 2023 | Updated October 2024, 10 minutes ago.
Tero Isokauppila shares his journey going from $1 million to over $50 million in revenue with Four Sigmatic. He talks about bootstrapping the company, working for 2.5 years without taking a salary, and the key strategies that helped him grow. Tero gives advice on building the first 100 raving fans, focusing on product-market fit early on, preparing for retail expansion, and more.

If you want to join our community of Entrepreneurs on their Road To $1M, head to capitalism.com/one to apply.


Resources mentioned in this episode:

Four Sigmatic: foursigmatic.com
Blue Ocean Strategy book: blueoceanstrategy.com/books/blue-ocean-strategy-2
Tim Ferriss podcast: https://tim.blog/podcast/
Joe Rogan Experience podcast: open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk
Rep Lo: replo.io
Capitalism.com: capitalism.com
1% community: capitalism.com/1percent


Timestamps:
0:00 - Intro!
2:00 - How Tero Made His Money
6:14 - Sharing revenue with early employees
8:29 - The Tim Ferriss Effect
15:00 - Scaling Four Sigmatic
19:30 - Tero’s New Venture
21:15 - The Blue Ocean Strategy
27:00 - How Tero would launch in 2024
33:00 - Getting 100 True Fans
43:00 - Standing against something
53:00 - The power of saying no

Links:

Four Sigmatic: foursigmatic.com
Blue Ocean Strategy book: blueoceanstrategy.com/books/blue-ocean-strategy-2
Tim Ferriss podcast: https://tim.blog/podcast/
Joe Rogan Experience podcast: open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk
Rep Lo: replo.io
Capitalism.com: capitalism.com
1% community: capitalism.com/1percent