Uploaded October 2013 | Updated September 2026, 1 day ago
To raise the profile of Cultura Inglesa, a cultural institution in Brazil that features English language classes, Momentum held auditions to create a band from the ground up. Calling themselves Freech, the band's first single became quite popular throughout the country, leading to TV appearances. The song was featured in Cultura Inglesa TV commercials and Cultura Inglesa went from being seen as just a school to a creator of culture in one fell swoop.
For more from Momentum head to our website: MomentumWW.com
To raise the profile of Cultura Inglesa, a cultural institution in Brazil that features English language classes, Momentum held auditions to create a band from the ground up. Calling themselves Freech, the band's first single became quite popular throughout the country, leading to TV appearances. The song was featured in Cultura Inglesa TV commercials and Cultura Inglesa went from being seen as just a school to a creator of culture in one fell swoop.
For more from Momentum head to our website: MomentumWW.com
