Uploaded January 2026 | Updated September 2026, 2 weeks ago

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Welcome to Founder Fridays - a Notion founder series - where we sit down with builders who’ve been in the trenches to talk shop - product, design, and the real lessons no one puts on a slide deck.

Frank Greeff, Co-founder of Kinso, joins Alex Dam, Notion’s APAC Startups Lead, to share what it takes to build again with conviction after exiting Realbase at 29. Drawing on scaling a 400-person company and now leading a 17-person “unreasonable” team, Frank breaks down why focus beats size, why choosing the right battle matters, and why in AI, trust and context win over speed.

To learn more about how Notion is supporting startups, please visit: https://ntn.so/founderfridays

Timestamps
00:00 Intro
01:09 Choosing the Next Battle
03:24 Conviction That Compounds
04:35 From Scale to Focus
07:09 Scarcity Shapes Ambition
09:19 Seeing the Full Picture
11:33 Starting With a Wedge
13:40 Building an Unreasonable Team
18:44 The Tool Stack
20:43 Advice Block