Uploaded September 2025 | Updated September 2026, 2 weeks ago

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Welcome to Founder Fridays - a Notion founder series - where we sit down with builders who’ve been in the trenches to talk shop - product, design, and the real lessons no one puts on a slide deck.

Jaspar Carmichael-Jack, Co-founder and CEO of Artisan, joins Monica Perez, Notion’s Customer Success Lead, to share how bold bets, viral billboards, and a focus on fundamentals helped him scale from YC to a $25M Series A.

To learn more about how Notion is supporting startups, please visit: https://ntn.so/founderfridays

Timestamps
00:00 Intro
03:21 Betting on Bold Ideas
07:46 Defining Success
09:49 YC to Billboards
13:57 Brand Momentum
15:15 The Tool Stack
19:37 Advice Block