Uploaded September 2019 | Updated September 2026, 2 weeks ago
In order to bring to life Formula 1’s defined focus on major U.S. markets, Intersport created and managed the Emirates F1 Chicago Festival at Soldier Field. The festival allowed fans to experience the sounds, speed and excitement of F1’s product through a live driving exhibition on the streets of Chicago. In addition to the live car run, the festival also included sponsor activations, celebrity appearances, musical performances and a VIP hospitality area. A promotional tour utilizing an F1 car with a special Chicago graphic wrap and a high impact stunt video produced by Intersport were the primary methods of promoting the event.
In order to bring to life Formula 1’s defined focus on major U.S. markets, Intersport created and managed the Emirates F1 Chicago Festival at Soldier Field. The festival allowed fans to experience the sounds, speed and excitement of F1’s product through a live driving exhibition on the streets of Chicago. In addition to the live car run, the festival also included sponsor activations, celebrity appearances, musical performances and a VIP hospitality area. A promotional tour utilizing an F1 car with a special Chicago graphic wrap and a high impact stunt video produced by Intersport were the primary methods of promoting the event.
