Former IKEA CEO calls it The Most Important Decade in History! @EarthshotPrize
Former IKEA CEO calls it The Most Important Decade in History!  @EarthshotPrize
Uploaded March 2026 | Updated September 2026, 1 week ago
We sat down with Jesper Brodin, the new Chair of The Earthshot Prize Board of Trustees. Here's his take on what we need most in the second half of this critical Earthshot decade.
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The Earthshot Prize, founded by HRH Prince William in 2020, is the world’s most prestigious and impactful environmental award. Our mission is simple: Urgency + Optimism = Action. Each year, we identify, celebrate and back groundbreaking climate leaders across five Earthshots: Clean Our Air, Fix Our Climate, Revive Our Oceans, Build a Waste-Free World, and Protect and Restore Nature – awarding £1M to five Winners and connecting all 15 Finalists to a global network of funders, businesses, and communities.

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Former IKEA CEO calls it 'The Most Important Decade in History!'

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