Uploaded May 2026 | Updated September 2026, 2 weeks ago
TV adverts are no longer the centre of consumer marketing.
In this clip, PZ Cussons CEO Jonathan Myers explains how brands now reach consumers through fitness events, TikTok livestreams and targeted digital campaigns — from sponsoring Hyrox events in the UK to selling baby products through overnight livestream shopping in Indonesia.
It’s a glimpse into how modern consumer brands are adapting to changing shopping habits and building loyalty in a very different media landscape.
#Marketing #Brands #TikTok #ConsumerGoods #Business #PZCussons #Investing #finance #personalfinance #investments #business #cuzzonsbaby #originalsource #indonesia
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Investors' Chronicle has supported private investors in the UK for over 160 years by highlighting rewarding investment opportunities. Our award-winning expert writers research hundreds of companies and funds suitable for all risk appetites, to provide clear, independent recommendations for individual investors who want to make their money grow and outline how to make the most of different types of investment vehicles at all stages of your life.
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TV adverts are no longer the centre of consumer marketing.
In this clip, PZ Cussons CEO Jonathan Myers explains how brands now reach consumers through fitness events, TikTok livestreams and targeted digital campaigns — from sponsoring Hyrox events in the UK to selling baby products through overnight livestream shopping in Indonesia.
It’s a glimpse into how modern consumer brands are adapting to changing shopping habits and building loyalty in a very different media landscape.
#Marketing #Brands #TikTok #ConsumerGoods #Business #PZCussons #Investing #finance #personalfinance #investments #business #cuzzonsbaby #originalsource #indonesia
Listen to our podcasts: investorschronicle.co.uk/podcasts/?utm_medium=social&utm_source=youtube&utm_campaign=editorial
Subscribe to Investors' Chronicle: investorschronicle.co.uk/product-matrix?utm_medium=social&utm_source=youtube&utm_campaign=editorial
Investors' Chronicle has supported private investors in the UK for over 160 years by highlighting rewarding investment opportunities. Our award-winning expert writers research hundreds of companies and funds suitable for all risk appetites, to provide clear, independent recommendations for individual investors who want to make their money grow and outline how to make the most of different types of investment vehicles at all stages of your life.
Follow The Companies and Markets Show on @YouTube: youtube.com/playlist?list=PLnrcXTQl38frCLdb4HDxepjhvod-gN662
Follow Lee and the IC: youtube.com/playlist?list=PLnrcXTQl38fqB-A5bJJ-GtFjm3Q9S9Xnx
Listen to our interviews here: youtube.com/playlist?list=PLnrcXTQl38fo1Oio19rTsLt9fD2s4hKst
Follow us on LinkedIn: linkedin.com/showcase/financial-times---investors-chronicle
Follow us on Instagram: instagram.com/investorschronicle/?hl=en
Get the latest investing updates on WhatsApp: whatsapp.com/channel/0029VaD6zjW9WtBxc0gFG13F
