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The Business of Fashion | Fluid Fashion | The Business of Fashion @businessoffashion | Uploaded November 2022 | Updated October 2024, 5 hours ago.
Gender-fluid fashion will gain greater traction in mainstream markets as brands and retailers reflect changing consumer attitudes towards gender, propelled by Gen-Z. Shifts will materialise in product design and marketing along with in-store and online shopping.

Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.
businessoffashion.com/reports/news-analysis/the-state-of-fashion-2023-industry-report-bof-mckinsey

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