Uploaded August 2026 | Updated September 2026, 2 weeks ago
Alpine's executive advisor and de facto team boss Flavio Briatore, is the latest guest on The Race Business's 'In Conversation With...' series with The Race co-founder Darren Cox.
Briatore talks about how Team Enstone has gone from an $80 million valuation to a $3.5 billion valuation, how highly he rates Pierre Gasly, why he thinks there needs to be 24 sprint races and explains how he turned a 'very bad idea' into a $150 million title sponsorship deal.
00:00 Alpine x Gucci
07:43 Benetton's F1 rise
13:40 Being an F1 outsider
18:20 Ecclestone vs Liberty
24:46 Working on NJ GP with Trump
27:57 F1's current commercial success
32:19 Dealing with Renault in F1
35:15 Alpine's driver situation
37:43 Building Alpine back up
42:03 Creating a culture in a team
46:39 Where F1 can keep growing
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Website: the-race.com
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Instagram: @wearetherace
Facebook: facebook.com/wearetherace
Podcasts: the-race.com/podcasts
#f1 #formula1 #f12026 #briatore #flaviobriatore #alpine #renault #therace #f1news #f1interviews #formulaone
Alpine's executive advisor and de facto team boss Flavio Briatore, is the latest guest on The Race Business's 'In Conversation With...' series with The Race co-founder Darren Cox.
Briatore talks about how Team Enstone has gone from an $80 million valuation to a $3.5 billion valuation, how highly he rates Pierre Gasly, why he thinks there needs to be 24 sprint races and explains how he turned a 'very bad idea' into a $150 million title sponsorship deal.
00:00 Alpine x Gucci
07:43 Benetton's F1 rise
13:40 Being an F1 outsider
18:20 Ecclestone vs Liberty
24:46 Working on NJ GP with Trump
27:57 F1's current commercial success
32:19 Dealing with Renault in F1
35:15 Alpine's driver situation
37:43 Building Alpine back up
42:03 Creating a culture in a team
46:39 Where F1 can keep growing
Subscribe: the-race.com/youtube_subscribe
The Race Members' Club: patreon.com/cw/TheRace/membership
Website: the-race.com
Twitter: @wearetherace
Instagram: @wearetherace
Facebook: facebook.com/wearetherace
Podcasts: the-race.com/podcasts
#f1 #formula1 #f12026 #briatore #flaviobriatore #alpine #renault #therace #f1news #f1interviews #formulaone
