Uploaded June 2026 | Updated September 2026, 1 day ago
Today's episode (in our new, live format) we welcome Ben Smith and Drew Girton to our panel. Today's topic? Is CrossFit Protecting the Brand? This is actually a topic that Drew brought up first in a reel on his Instagram and it got us wondering the following: How do we feel about gyms using the methodology without being an affiliate? Did CrossFit do a better job of gatekeeping and protecting their methodology? Has CrossFt relaxed their policing of the methodology and brand? Girton, is the founder and coach of Pendulum Fitness. Ben Smith is the 2015 "Fittest an on Earth" as well as the Co-Owner and founder of CrossFit Krypton.
Today's episode (in our new, live format) we welcome Ben Smith and Drew Girton to our panel. Today's topic? Is CrossFit Protecting the Brand? This is actually a topic that Drew brought up first in a reel on his Instagram and it got us wondering the following: How do we feel about gyms using the methodology without being an affiliate? Did CrossFit do a better job of gatekeeping and protecting their methodology? Has CrossFt relaxed their policing of the methodology and brand? Girton, is the founder and coach of Pendulum Fitness. Ben Smith is the 2015 "Fittest an on Earth" as well as the Co-Owner and founder of CrossFit Krypton.
