Fire & Vine Hospitality: Unifying Guest Experiences with Oracle @Oracle
Fire & Vine Hospitality: Unifying Guest Experiences with Oracle  @Oracle
Uploaded July 2026 | Updated September 2026, 2 weeks ago
See how Fire & Vine Hospitality unifies guest data, loyalty, payments, and restaurant operations with Oracle Simphony, Oracle CrowdTwist, and Oracle Payments to deliver connected guest experiences. Learn how an integrated Oracle platform supports growth, personalization, and future AI innovation at https://social.ora.cl/6009BD0asX

Fire & Vine Hospitality is a restaurant group headquartered in the Pacific Northwest that uses Oracle Simphony, Oracle CrowdTwist, and Oracle Payments to unify restaurant operations, loyalty, and guest experiences across its locations. Focused on experiential dining, Fire & Vine combines exceptional hospitality with connected technology that helps its teams deliver personalized service while supporting future growth.

In this customer story, Fire & Vine shares how Oracle Simphony serves as the operational foundation for its restaurants, connecting order management, kitchen production, reservations, and guest information into a single ecosystem. By integrating reservation data, guest preferences, and allergy information, the organization creates a more seamless dining experience while helping staff provide more personalized service.

After outgrowing its previous loyalty platform, Fire & Vine selected Oracle CrowdTwist to expand beyond traditional rewards with gamification, personalized experiences, couponing, and loyalty points. The company also chose Oracle Payments for its tight integration and flexibility, allowing payment tokenization to help connect anonymous transactions with known guest profiles. Looking ahead, Fire & Vine plans to build on Oracle AI, supported by Oracle's long-term focus on security, scalability, and continuous innovation.


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Fire & Vine Hospitality: Unifying Guest Experiences with Oracle

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