Writing with Andrew | Finding Common Ground with Identification | Kenneth Burke's Rhetoric of Motives @WritingwithAndrew | Uploaded October 2021 | Updated October 2024, 1 day ago.
For almost as long as people have known about it, rhetoric has been seen as the study and art of persuasion. But then Kenneth Burke came along and introduced the concept of identification, something that made rhetoric far more consequential and wide-reaching than it had been before. In this video, we take our first steps into Burke's A Rhetoric of Motives and discuss the concept of identification and what it means for us in our writing.
0:00 Introduction
0:44 The Need for Rhetoric
3:30 Identification Explained
6:20 Identification vs. Persuasion
8:43 The Takeaways
For almost as long as people have known about it, rhetoric has been seen as the study and art of persuasion. But then Kenneth Burke came along and introduced the concept of identification, something that made rhetoric far more consequential and wide-reaching than it had been before. In this video, we take our first steps into Burke's A Rhetoric of Motives and discuss the concept of identification and what it means for us in our writing.
0:00 Introduction
0:44 The Need for Rhetoric
3:30 Identification Explained
6:20 Identification vs. Persuasion
8:43 The Takeaways
