Uploaded July 2026 | Updated September 2026, 2 weeks ago
Struggling to reach audiences in a globally competitive market? Screen Australia launches the first in a series of discussions for Audience In/Sight with Publikum. Publikum shares how filmmakers from late-stage development and post-production can make audience data work for them using anthropological principles. Screen Australia also shares practical advice for applicants considering applying for the Impact & Insights Initiative.
The webinar provides insight into:
• How audience data can deliver deep insights into both domestic and international territories;
• How to increase impact and engagement of content with audiences;
• Using audience research to refine markets, develop story and refine materials before release;
• What you need to know to apply for the Impact & Insight initiative.
This webinar was held on Tuesday 14 July 2026.
Apply now for the Screen Australia Impact & Insights initiative on the website here: https://www.screenaustralia.gov.au/fund/market-audience-impact-and-insights-initiative/
And discover more about the Screen Australia Market & Audience opportunities by contacting audience.narrativecontent@screenaustralia.gov.au or on the website here: https://www.screenaustralia.gov.au/fund/?category=Narrative+Content&type_of_funding=Market+and+Audience
Struggling to reach audiences in a globally competitive market? Screen Australia launches the first in a series of discussions for Audience In/Sight with Publikum. Publikum shares how filmmakers from late-stage development and post-production can make audience data work for them using anthropological principles. Screen Australia also shares practical advice for applicants considering applying for the Impact & Insights Initiative.
The webinar provides insight into:
• How audience data can deliver deep insights into both domestic and international territories;
• How to increase impact and engagement of content with audiences;
• Using audience research to refine markets, develop story and refine materials before release;
• What you need to know to apply for the Impact & Insight initiative.
This webinar was held on Tuesday 14 July 2026.
Apply now for the Screen Australia Impact & Insights initiative on the website here: https://www.screenaustralia.gov.au/fund/market-audience-impact-and-insights-initiative/
And discover more about the Screen Australia Market & Audience opportunities by contacting audience.narrativecontent@screenaustralia.gov.au or on the website here: https://www.screenaustralia.gov.au/fund/?category=Narrative+Content&type_of_funding=Market+and+Audience
