Uploaded July 2026 | Updated September 2026, 2 weeks ago

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James Bordeaux was a 23-year-old in Kentucky, playing EA Sports College Football 27 for a living. Then Electronic Arts — the $50-billion mega-developer backed by the Saudis and Jared Kushner's private-equity firm — tried to extract so-called "microtransactions" from inside his beloved video game. So the furious creator put his mouth where his money is: leading the type of organic, populist revolt that has become all too uncommon in American life. Bordeaux explains to Pablo Torre how fans won a battle... but why consumers may never win the war.

• Previously on PTFO — How Microtransactions (Almost) Ruined Gaming, with Dan Soder: youtube.com/watch?v=h9vEednqNb0

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• Follow Bordeaux on YouTube: youtube.com/@BordeauxYT