Uploaded July 2026 | Updated September 2026, 4 days ago
Chapter 3 - Not Gonna Die
Words from cinematographer Joel Barger
“Shooting expeditions like these often comes with the rare opportunity to see lightning-fast bonds form between virtual strangers. It didn’t take long for all formalities to disappear between Jabba, Chris, Mason, and myself - the distinct harshness of the landscape occupying the northern of Vatnajokull (glacier) had a fast and hard way of bringing us close. Jokes kept the wind & rain at bay despite almost flipping our van that braved the ungodly road. Memories of massive black sand deserts and the sound of Jabba eating 3-year-old cheerios in our mountain hut stick with me almost 2 years later. These trips are difficult to shoot but definitely the most rewarding. “
Presented by: Priority Bicycles
Stills & Video - Mason Casey & Joel Barger
Graphics: Jake Sorenson
Producer: Burkard Studio
Client: Priority Bicycles
Please visit: chrisburkard.com to see more work, and follow here:
FACEBOOK: on.fb.me/1wcwNW5
INSTAGRAM: bit.ly/1vpibBX
Chapter 3 - Not Gonna Die
Words from cinematographer Joel Barger
“Shooting expeditions like these often comes with the rare opportunity to see lightning-fast bonds form between virtual strangers. It didn’t take long for all formalities to disappear between Jabba, Chris, Mason, and myself - the distinct harshness of the landscape occupying the northern of Vatnajokull (glacier) had a fast and hard way of bringing us close. Jokes kept the wind & rain at bay despite almost flipping our van that braved the ungodly road. Memories of massive black sand deserts and the sound of Jabba eating 3-year-old cheerios in our mountain hut stick with me almost 2 years later. These trips are difficult to shoot but definitely the most rewarding. “
Presented by: Priority Bicycles
Stills & Video - Mason Casey & Joel Barger
Graphics: Jake Sorenson
Producer: Burkard Studio
Client: Priority Bicycles
Please visit: chrisburkard.com to see more work, and follow here:
FACEBOOK: on.fb.me/1wcwNW5
INSTAGRAM: bit.ly/1vpibBX
