Big Think | Ferrari vs Lamborghini: How rivalry changed an entire industry @bigthink | Uploaded 9 months ago | Updated 17 hours ago
Ferruccio Lamborghini was a successful tractor manufacturer who was unhappy with the clutch on his Ferrari – but he had a few ideas. When Lamborghini knocked on Enzo Ferrari's door to tell him so, it would change the fate of supercars forever. “Let me make cars. You stick to making tractors,” Ferrari told him. What could have turned into an ugly feud between two men and their companies actually produced an extremely successful professional rivalry of innovation and craftsmanship.