Uploaded March 2024 | Updated September 2026, 2 hours ago
In 1925, Adele Casagrande and her husband Edoardo Fendi opened the first Fendi boutique on via del Plebiscito in Rome. It was there that #FendiSelleria stitching was born – taught to the couple by the Eternal City's master saddlers.
Nearly a century later, Fendi Factory artisans still perform Selleria entirely by hand, this season tracing the iconic silhouettes of the #FendiPeekaboo and the #FendiBaguette in a bold colour palette.
In 1925, Adele Casagrande and her husband Edoardo Fendi opened the first Fendi boutique on via del Plebiscito in Rome. It was there that #FendiSelleria stitching was born – taught to the couple by the Eternal City's master saddlers.
Nearly a century later, Fendi Factory artisans still perform Selleria entirely by hand, this season tracing the iconic silhouettes of the #FendiPeekaboo and the #FendiBaguette in a bold colour palette.
