Uploaded May 2026 | Updated September 2026, 2 weeks ago
Looking to get into fence & deck staining or take your current business to the next level?
In this session from Fence Armor Academy 2026, Caleb Roth of @EXPERTWoodCare breaks down everything you need to know about staining, from starting a business, to proper prep and application, to scaling your operation.
This is a full, real-world training designed for contractors who want to improve results, increase efficiency, and build a more profitable service.
EXPERT Stain & Seal and Fence Armor 7" Pro Fence and Deck Stain Brush
👉 fencearmor.com/collections/wood-care 👈
About Fence Armor Academy:
Fence Armor Academy is a hands-on training event designed to help contractors improve their craft, increase efficiency, and grow their business through real-world education and industry collaboration.
🎥 Watch More From The Event:
Check out the full Fence Armor Academy livestream: youtu.be/lRLsDtUGdJ4
Prevent, Protect, Prolong the life of your fence today.
Jump Ahead👇
00:00 Staining Business & Foundations (Caleb Roth)
00:00 Caleb’s Story: How He Got Started
03:08 Why Staining Is a High-Opportunity Business
05:02 The Market Opportunity Right Now
06:21 3 Ways to Start a Staining Business
07:42 Understanding Your Ideal Customer
11:18 How to Stand Out in a Competitive Market
15:33 Real Homes, Real Projects
16:46 Inside the Products
23:53 Chemical Application Basics
25:51 Cleaning Mistakes to Avoid
30:22 Live Q&A
31:54 Pre-Finishing Explained
45:29 Tools & Equipment You Need
47:36 Safety Best Practices
48:20 Using the Mobile App
48:47 New Certification Overview
49:52 Q&A with Caleb
57:54 EXPERT in the Field: Start with What You Have
01:00:48 Live Q&A
Subscribe â–º @fencearmor
Follow Us On Instagram â–º instagram.com/fencearmor
Follow Us On TikTok â–º tiktok.com/@fencearmor
Follow Us On Facebook â–º facebook.com/fencearmor
Follow Us On Pinterest â–º pinterest.com/FenceArmor
Looking to get into fence & deck staining or take your current business to the next level?
In this session from Fence Armor Academy 2026, Caleb Roth of @EXPERTWoodCare breaks down everything you need to know about staining, from starting a business, to proper prep and application, to scaling your operation.
This is a full, real-world training designed for contractors who want to improve results, increase efficiency, and build a more profitable service.
EXPERT Stain & Seal and Fence Armor 7" Pro Fence and Deck Stain Brush
👉 fencearmor.com/collections/wood-care 👈
About Fence Armor Academy:
Fence Armor Academy is a hands-on training event designed to help contractors improve their craft, increase efficiency, and grow their business through real-world education and industry collaboration.
🎥 Watch More From The Event:
Check out the full Fence Armor Academy livestream: youtu.be/lRLsDtUGdJ4
Prevent, Protect, Prolong the life of your fence today.
Jump Ahead👇
00:00 Staining Business & Foundations (Caleb Roth)
00:00 Caleb’s Story: How He Got Started
03:08 Why Staining Is a High-Opportunity Business
05:02 The Market Opportunity Right Now
06:21 3 Ways to Start a Staining Business
07:42 Understanding Your Ideal Customer
11:18 How to Stand Out in a Competitive Market
15:33 Real Homes, Real Projects
16:46 Inside the Products
23:53 Chemical Application Basics
25:51 Cleaning Mistakes to Avoid
30:22 Live Q&A
31:54 Pre-Finishing Explained
45:29 Tools & Equipment You Need
47:36 Safety Best Practices
48:20 Using the Mobile App
48:47 New Certification Overview
49:52 Q&A with Caleb
57:54 EXPERT in the Field: Start with What You Have
01:00:48 Live Q&A
Subscribe â–º @fencearmor
Follow Us On Instagram â–º instagram.com/fencearmor
Follow Us On TikTok â–º tiktok.com/@fencearmor
Follow Us On Facebook â–º facebook.com/fencearmor
Follow Us On Pinterest â–º pinterest.com/FenceArmor
