Uploaded April 2026 | Updated September 2026, 1 week ago
Missed Fence Armor Academy 2026?
Watch the full livestream from our hands-on contractor training event where seasoned professionals + pros cover fence & deck staining, prep, business growth, and more.
This session goes beyond just staining. You’ll get real-world insights from industry professionals on how to:
• properly clean and prep surfaces for long-lasting results
• apply stain efficiently using professional tools and systems
• expand your services into pre-finishing for increased revenue
• quote jobs with confidence and improve profitability
• streamline your workflow with the right tools and processes
• adopt a growth mindset to scale your business
We also dive into the tools that make the difference, including professional staining equipment and systems designed to save time, improve consistency, and deliver better results.
Plus, learn how post protection plays a critical role in long-term performance, featuring Fence Armor solutions like RotGuard™ and Post Guards to help prevent, protect, and prolong the life of every project.
Whether you're a fence contractor, deck builder, or service-based business owner, this training is packed with practical strategies you can apply right away to improve your results, increase efficiency, and grow your business.
Jobber FREE Trial: getjobber.com/plp/fencearmo
Featuring industry leaders and partners including:
• @EXPERTWoodCare
• @1stPlaceFinishing
• @Jobber
• @makingallthingsnewdeckfence
Prevent, Protect, Prolong the life of your fence today.
Jump Ahead👇
00:00 Welcome to Fence Armor Academy + Why We Started
01:20 The Problem We Set Out to Solve
02:16 Prevent. Protect. Prolong. (Our Core Philosophy)
03:19 Meet Your Instructor: Caleb Roth
03:58 The Fence Armor Totem Pole Explained
04:43 Post Caps, Protection & Brand Growth
06:36 Stop Weed Trimmer Damage (Post Guards)
07:55 RotGuard: Ground-Level Protection Explained
09:40 How This Impacts Your Business
11:05 Why Collaboration Drives Growth
12:08 Jobber Trial + Fence Armor Affiliate Program
Staining Business & Foundations (Caleb Roth)
13:37 Caleb’s Story: How He Got Started
16:45 Why Staining Is a High-Opportunity Business
18:39 The Market Opportunity Right Now
19:58 3 Ways to Start a Staining Business
21:19 Understanding Your Ideal Customer
24:55 How to Stand Out in a Competitive Market
Products, Process & Application
29:10 Real Homes, Real Projects
30:23 Inside the Products
37:30 Chemical Application Basics
39:28 Cleaning Mistakes to Avoid
43:59 Live Q&A
45:31 Pre-Finishing Explained
59:06 Tools & Equipment You Need
1:01:13 Safety Best Practices
1:01:57 Using the Mobile App
1:02:24 New Certification Overview
1:03:29 Q&A with Caleb
Real-World Application & Scaling
1:11:31 EXPERT in the Field: Start with What You Have
1:14:25 Live Q&A
1:21:19 Darren’s Story (1st Place Finishing)
1:23:41 Real-World Tools That Work
1:25:01 EXPERT Stain Machine in Action
1:26:37 Wood Cleaning & Prep
1:28:50 Protecting End Grain (Critical Step)
1:32:46 Additional Revenue Opportunities
1:33:41 EXPERT Product Highlights
1:35:30 Q&A with Darren
Business Systems & Growth (Jobber)
1:51:47 Why “No” Can Grow Your Business
1:58:16 Introducing Jobber
2:01:13 What Jobber Does
2:02:00 Why Contractors Use Jobber
2:08:48 Jobber Demo Recap
2:09:02 Real Contractor Testimonial (Post2Fence)
2:14:59 Q&A with Jobber
2:18:22 More Jobber Testimonials
2:21:46 Q&A Continued
Advanced Learning & Industry Insights (Justen)
2:27:48 Justen’s Story: Getting Started
2:31:40 Wood Staining Fundamentals
2:32:38 Opportunity Is Everywhere (Mindset Shift)
2:36:09 Knowing Your Limits
2:36:50 Types of Washing Explained
2:39:01 Log vs Wood Siding + Tools Needed
2:40:00 Customer Retention & Maintenance Programs
2:44:54 Closing Message
2:45:17 Q&A with Justen
Wrap-Up & Final Takeaways
2:54:24 Pro Stain Brush Testimonial
2:56:39 Final Thoughts & Thank You
Subscribe ► @fencearmor
Follow Us On Instagram ► instagram.com/fencearmor
Follow Us On TikTok ► tiktok.com/@fencearmor
Follow Us On Facebook ► facebook.com/fencearmor
Follow Us On Pinterest ► pinterest.com/FenceArmor
Missed Fence Armor Academy 2026?
Watch the full livestream from our hands-on contractor training event where seasoned professionals + pros cover fence & deck staining, prep, business growth, and more.
This session goes beyond just staining. You’ll get real-world insights from industry professionals on how to:
• properly clean and prep surfaces for long-lasting results
• apply stain efficiently using professional tools and systems
• expand your services into pre-finishing for increased revenue
• quote jobs with confidence and improve profitability
• streamline your workflow with the right tools and processes
• adopt a growth mindset to scale your business
We also dive into the tools that make the difference, including professional staining equipment and systems designed to save time, improve consistency, and deliver better results.
Plus, learn how post protection plays a critical role in long-term performance, featuring Fence Armor solutions like RotGuard™ and Post Guards to help prevent, protect, and prolong the life of every project.
Whether you're a fence contractor, deck builder, or service-based business owner, this training is packed with practical strategies you can apply right away to improve your results, increase efficiency, and grow your business.
Jobber FREE Trial: getjobber.com/plp/fencearmo
Featuring industry leaders and partners including:
• @EXPERTWoodCare
• @1stPlaceFinishing
• @Jobber
• @makingallthingsnewdeckfence
Prevent, Protect, Prolong the life of your fence today.
Jump Ahead👇
00:00 Welcome to Fence Armor Academy + Why We Started
01:20 The Problem We Set Out to Solve
02:16 Prevent. Protect. Prolong. (Our Core Philosophy)
03:19 Meet Your Instructor: Caleb Roth
03:58 The Fence Armor Totem Pole Explained
04:43 Post Caps, Protection & Brand Growth
06:36 Stop Weed Trimmer Damage (Post Guards)
07:55 RotGuard: Ground-Level Protection Explained
09:40 How This Impacts Your Business
11:05 Why Collaboration Drives Growth
12:08 Jobber Trial + Fence Armor Affiliate Program
Staining Business & Foundations (Caleb Roth)
13:37 Caleb’s Story: How He Got Started
16:45 Why Staining Is a High-Opportunity Business
18:39 The Market Opportunity Right Now
19:58 3 Ways to Start a Staining Business
21:19 Understanding Your Ideal Customer
24:55 How to Stand Out in a Competitive Market
Products, Process & Application
29:10 Real Homes, Real Projects
30:23 Inside the Products
37:30 Chemical Application Basics
39:28 Cleaning Mistakes to Avoid
43:59 Live Q&A
45:31 Pre-Finishing Explained
59:06 Tools & Equipment You Need
1:01:13 Safety Best Practices
1:01:57 Using the Mobile App
1:02:24 New Certification Overview
1:03:29 Q&A with Caleb
Real-World Application & Scaling
1:11:31 EXPERT in the Field: Start with What You Have
1:14:25 Live Q&A
1:21:19 Darren’s Story (1st Place Finishing)
1:23:41 Real-World Tools That Work
1:25:01 EXPERT Stain Machine in Action
1:26:37 Wood Cleaning & Prep
1:28:50 Protecting End Grain (Critical Step)
1:32:46 Additional Revenue Opportunities
1:33:41 EXPERT Product Highlights
1:35:30 Q&A with Darren
Business Systems & Growth (Jobber)
1:51:47 Why “No” Can Grow Your Business
1:58:16 Introducing Jobber
2:01:13 What Jobber Does
2:02:00 Why Contractors Use Jobber
2:08:48 Jobber Demo Recap
2:09:02 Real Contractor Testimonial (Post2Fence)
2:14:59 Q&A with Jobber
2:18:22 More Jobber Testimonials
2:21:46 Q&A Continued
Advanced Learning & Industry Insights (Justen)
2:27:48 Justen’s Story: Getting Started
2:31:40 Wood Staining Fundamentals
2:32:38 Opportunity Is Everywhere (Mindset Shift)
2:36:09 Knowing Your Limits
2:36:50 Types of Washing Explained
2:39:01 Log vs Wood Siding + Tools Needed
2:40:00 Customer Retention & Maintenance Programs
2:44:54 Closing Message
2:45:17 Q&A with Justen
Wrap-Up & Final Takeaways
2:54:24 Pro Stain Brush Testimonial
2:56:39 Final Thoughts & Thank You
Subscribe ► @fencearmor
Follow Us On Instagram ► instagram.com/fencearmor
Follow Us On TikTok ► tiktok.com/@fencearmor
Follow Us On Facebook ► facebook.com/fencearmor
Follow Us On Pinterest ► pinterest.com/FenceArmor










