Uploaded September 2026 | Updated September 2026, 38 minutes ago
A spark. A splatter. A chain of events set in motion. Except here, effect precedes cause. Time runs the other way. In our Fall/Winter 2026 campaign, directed by Alex Acy, an afternoon unfolds backwards, rewinding to the origin of an evening of chaos. Past and present collapse into each other. The ending is the beginning.
Directed by Alex Acy
DOP: Shane Bagwell
Stylist: Silvia Vinci
Produced by OMAR films
Music: Agathe Lavarel
More from Carhartt WIP
Official website: carhartt-wip.com
Instagram: instagram.com/carharttwip
TikTok: tiktok.com/@carharttwip
A spark. A splatter. A chain of events set in motion. Except here, effect precedes cause. Time runs the other way. In our Fall/Winter 2026 campaign, directed by Alex Acy, an afternoon unfolds backwards, rewinding to the origin of an evening of chaos. Past and present collapse into each other. The ending is the beginning.
Directed by Alex Acy
DOP: Shane Bagwell
Stylist: Silvia Vinci
Produced by OMAR films
Music: Agathe Lavarel
More from Carhartt WIP
Official website: carhartt-wip.com
Instagram: instagram.com/carharttwip
TikTok: tiktok.com/@carharttwip










