CreatorIQ | Fair Harbor CEO Jake Danehy on Building the Next Iconic (and Sustainable!) American Heritage Brand @CreatorIQOfficial | Uploaded 2 years ago | Updated 2 hours ago
In Episode 57 of Earned, we sit down with Jake Danehy, co-founder and CEO of sustainable beachwear brand Fair Harbor.
To start the episode, we dive into how Jake and his sister/co-founder Caroline conceived the idea for Fair Harbor—named after their hometown on Fire Island—while in college, after learning about how plastic bottles can be converted into yarn. We learn how the brand generated the majority of its early revenue from trunk shows, and how consumer insights from these events inspired Fair Harbor’s anti-chafe, meshless lining for its hero boardshorts (made almost entirely of upcycled plastic). Jake reveals how the clothing brand has seen unexpected advertising success from radio,TV, and even beachfront plane banners, before explaining why it was important for Fair Harbor to become a B Corp. We hear why Jake’s sister Caroline was the perfect co-founder, and Jake shares why he believes the two are the right pair to move the brand closer to their ultimate goal: becoming the next iconic American heritage brand.
Listen to the full episode on:
Spotify - open.spotify.com/episode/1wsTOcXzWCTs3YQTpd8LER?si=6ETHpBjHRcyq6GcRy_bgVg
Apple Podcasts - podcasts.apple.com/lk/podcast/57-jake-danehy-fair-harbor/id1504030691?i=1000577182343
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA/episode/NGJlNDk5ZTUtNjFkMi00M2NiLWJhMmQtOTZkYzU5N2M2ZGZj?sa=X&ved=0CAUQkfYCahcKEwjw4r2q9-L5AhUAAAAAHQAAAAAQAQ
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Like this video and subscribe to our channel to keep up with new Earned episodes coming soon!
To learn more about how Tribe Dynamics, a CreatorIQ company, can help you evaluate your influencer community and supercharge your influencer marketing program with our advanced analytics, visit our website: https://hubs.la/H0DK5-10
In Episode 57 of Earned, we sit down with Jake Danehy, co-founder and CEO of sustainable beachwear brand Fair Harbor.
To start the episode, we dive into how Jake and his sister/co-founder Caroline conceived the idea for Fair Harbor—named after their hometown on Fire Island—while in college, after learning about how plastic bottles can be converted into yarn. We learn how the brand generated the majority of its early revenue from trunk shows, and how consumer insights from these events inspired Fair Harbor’s anti-chafe, meshless lining for its hero boardshorts (made almost entirely of upcycled plastic). Jake reveals how the clothing brand has seen unexpected advertising success from radio,TV, and even beachfront plane banners, before explaining why it was important for Fair Harbor to become a B Corp. We hear why Jake’s sister Caroline was the perfect co-founder, and Jake shares why he believes the two are the right pair to move the brand closer to their ultimate goal: becoming the next iconic American heritage brand.
Listen to the full episode on:
Spotify - open.spotify.com/episode/1wsTOcXzWCTs3YQTpd8LER?si=6ETHpBjHRcyq6GcRy_bgVg
Apple Podcasts - podcasts.apple.com/lk/podcast/57-jake-danehy-fair-harbor/id1504030691?i=1000577182343
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA/episode/NGJlNDk5ZTUtNjFkMi00M2NiLWJhMmQtOTZkYzU5N2M2ZGZj?sa=X&ved=0CAUQkfYCahcKEwjw4r2q9-L5AhUAAAAAHQAAAAAQAQ
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Like this video and subscribe to our channel to keep up with new Earned episodes coming soon!
To learn more about how Tribe Dynamics, a CreatorIQ company, can help you evaluate your influencer community and supercharge your influencer marketing program with our advanced analytics, visit our website: https://hubs.la/H0DK5-10
