Uploaded January 2025 | Updated September 2026, 3 hours ago
Some social media principles are widely accepted—like the importance of consistency. But in my countless conversations with church leaders, I’ve discovered a few key principles that are often misunderstood—so much so that churches tend to believe the *opposite* of what’s actually true. And these misconceptions can seriously hinder your church’s social media success. Let’s break them down.
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Table of Contents:
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0:00 - Intro
0:39 - Myth #1: Sermon Clips Should Be Posted ASAP
3:24 - Myth #2: “My church doesn’t care about going viral”
5:53 - Myth #3: Better Designs Means Better Performance
7:00 - Myth #4: “Another pastor trying to be a social media celebrity…"
9:11 - Personal Closing Note
IMPORTANT LINKS
- SocialSermons: socialsermons.com
THE 167 NEWSLETTER
📫 56,108+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: 167.prochurchtools.com
GET IN TOUCH
🌍 The Company: prochurchtools.com
🖥️ Nucleus, The Church Website Builder: https://www.nucleus.church
📱 SocialSermons, The Social Media Agency For Churches: socialsermons.com
JOIN THE COMMUNITY
📸 Instagram: instagram.com/bradyshearer
🎵 TikTok: tiktok.com/@bradyshearer
🐦 Twitter: twitter.com/bradyshearer
ABOUT ME
Well hey there! I’m Brady Shearer, the creator and director of Pro Church Tools. I started this channel more than 10 years ago. Today our company is a team of 30+ creatives dedicated to helping your church navigate the biggest communication shift in 500 years.
Some social media principles are widely accepted—like the importance of consistency. But in my countless conversations with church leaders, I’ve discovered a few key principles that are often misunderstood—so much so that churches tend to believe the *opposite* of what’s actually true. And these misconceptions can seriously hinder your church’s social media success. Let’s break them down.
=============================
Table of Contents:
=============================
0:00 - Intro
0:39 - Myth #1: Sermon Clips Should Be Posted ASAP
3:24 - Myth #2: “My church doesn’t care about going viral”
5:53 - Myth #3: Better Designs Means Better Performance
7:00 - Myth #4: “Another pastor trying to be a social media celebrity…"
9:11 - Personal Closing Note
IMPORTANT LINKS
- SocialSermons: socialsermons.com
THE 167 NEWSLETTER
📫 56,108+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: 167.prochurchtools.com
GET IN TOUCH
🌍 The Company: prochurchtools.com
🖥️ Nucleus, The Church Website Builder: https://www.nucleus.church
📱 SocialSermons, The Social Media Agency For Churches: socialsermons.com
JOIN THE COMMUNITY
📸 Instagram: instagram.com/bradyshearer
🎵 TikTok: tiktok.com/@bradyshearer
🐦 Twitter: twitter.com/bradyshearer
ABOUT ME
Well hey there! I’m Brady Shearer, the creator and director of Pro Church Tools. I started this channel more than 10 years ago. Today our company is a team of 30+ creatives dedicated to helping your church navigate the biggest communication shift in 500 years.
