Uploaded May 2026 | Updated September 2026, 2 weeks ago
Hiring is the single most consequential thing you do when you're building anything. Get it right and it compounds.
Get it wrong and it costs you years. In today's episode, Emma is sharing the thing she's come to believe is true: the team you build is the most honest reflection of how well you know yourself.
This is the real version of what Emma's looking for when she's sitting across from a candidate—the exact framework for how she actually thinks about it, the mistakes she's made, and why she can see past a great resumé to the person underneath.
In this episode you'll learn:
- The three people you need to speak to before you write a single job description
- Why Emma hires for attitude over experience, and what she believes you cannot teach
- What to listen for in how someone talks about their wins and losses
- Why culture fit has quietly become code for comfort
- How to think about paying for talent when the margins are thin
Whether you're hiring for the first time, building a team, or sitting on the other side of the table in an interview, this one is for you.
SUBSCRIBE HERE: youtube.com/@EmmaGrede?sub_confirmation=1 so you don’t miss what’s next.
#HiringAdvice #BuildingTeams #Leadership #StartWithYourself #Entrepreneurship #BusinessTips #TeamCulture #EmpowerWomen #EmmaGrede #AspirePodcast #CareerDevelopment #FounderLife #ManagementTips #BusinessStrategy #PeopleFocus
00:00:00 - Introduction
00:02:27 - The mindset behind hiring
00:04:03 - Hire for attitude, not experience
00:07:45 - Identify your weaknesses
00:11:30 - Ad Break
00:18:49 - Transactional isn't dirty
00:21:24 - One bad actor story
00:23:56 - Can't afford great people
00:25:15 - Good American story
00:26:39 - Make it worth their while
00:29:33 - Three big things
00:31:06 - Closing
_____
Buy Emma's Book: START WITH YOURSELF at emmagrede.com
_____
ABOUT ASPIRE WITH EMMA GREDE
Build the life of your dreams and learn from the world's most successful people.
Emma Grede, one of America's richest self-made women, wants you to make the most of your life.
On 'Aspire with Emma Grede', learn through thought-provoking conversations with some of the most successful and smartest minds on the planet, including Grammy-winning artist and entrepreneur Cardi B, actress and producer Issa Rae, bestselling author and podcast host Mel Robbins, goop founder Gwyneth Paltrow, investor, philanthropist and former chair of Starbucks, Mellody Hobson, podcast host Jay Shetty, billionaire entrepreneur and Shark Tank star Mark Cuban, and public luminaries like Meghan, Duchess of Sussex, Charlamagne Tha God, Jessica Alba, former First Lady Michelle Obama, and Netflix Co-CEO Ted Sarandos.
Each episode will unpack their habits, philosophy, and strategies, covering career advice, well-being, psychology, and, of course, how to win in business. The show offers personal stories, data-driven advice, real-world strategies, and the experience you need to turn your dreams into reality.
Join us on "Aspire with Emma Grede" for an insightful conversation that dives deep into effective business strategies and success strategies.
LISTEN TO ASPIRE WITH EMMA GREDE
link.pscrb.fm/f0281/Aspire_YT
ABOUT EMMA GREDE
Emma Grede is a founding partner and chief product officer of SKIMS and CEO of Good American. She also made history as the first Black woman to serve as an investor on Shark Tank. Learn more at: emmagrede.com
Hiring is the single most consequential thing you do when you're building anything. Get it right and it compounds.
Get it wrong and it costs you years. In today's episode, Emma is sharing the thing she's come to believe is true: the team you build is the most honest reflection of how well you know yourself.
This is the real version of what Emma's looking for when she's sitting across from a candidate—the exact framework for how she actually thinks about it, the mistakes she's made, and why she can see past a great resumé to the person underneath.
In this episode you'll learn:
- The three people you need to speak to before you write a single job description
- Why Emma hires for attitude over experience, and what she believes you cannot teach
- What to listen for in how someone talks about their wins and losses
- Why culture fit has quietly become code for comfort
- How to think about paying for talent when the margins are thin
Whether you're hiring for the first time, building a team, or sitting on the other side of the table in an interview, this one is for you.
SUBSCRIBE HERE: youtube.com/@EmmaGrede?sub_confirmation=1 so you don’t miss what’s next.
#HiringAdvice #BuildingTeams #Leadership #StartWithYourself #Entrepreneurship #BusinessTips #TeamCulture #EmpowerWomen #EmmaGrede #AspirePodcast #CareerDevelopment #FounderLife #ManagementTips #BusinessStrategy #PeopleFocus
00:00:00 - Introduction
00:02:27 - The mindset behind hiring
00:04:03 - Hire for attitude, not experience
00:07:45 - Identify your weaknesses
00:11:30 - Ad Break
00:18:49 - Transactional isn't dirty
00:21:24 - One bad actor story
00:23:56 - Can't afford great people
00:25:15 - Good American story
00:26:39 - Make it worth their while
00:29:33 - Three big things
00:31:06 - Closing
_____
Buy Emma's Book: START WITH YOURSELF at emmagrede.com
_____
ABOUT ASPIRE WITH EMMA GREDE
Build the life of your dreams and learn from the world's most successful people.
Emma Grede, one of America's richest self-made women, wants you to make the most of your life.
On 'Aspire with Emma Grede', learn through thought-provoking conversations with some of the most successful and smartest minds on the planet, including Grammy-winning artist and entrepreneur Cardi B, actress and producer Issa Rae, bestselling author and podcast host Mel Robbins, goop founder Gwyneth Paltrow, investor, philanthropist and former chair of Starbucks, Mellody Hobson, podcast host Jay Shetty, billionaire entrepreneur and Shark Tank star Mark Cuban, and public luminaries like Meghan, Duchess of Sussex, Charlamagne Tha God, Jessica Alba, former First Lady Michelle Obama, and Netflix Co-CEO Ted Sarandos.
Each episode will unpack their habits, philosophy, and strategies, covering career advice, well-being, psychology, and, of course, how to win in business. The show offers personal stories, data-driven advice, real-world strategies, and the experience you need to turn your dreams into reality.
Join us on "Aspire with Emma Grede" for an insightful conversation that dives deep into effective business strategies and success strategies.
LISTEN TO ASPIRE WITH EMMA GREDE
link.pscrb.fm/f0281/Aspire_YT
ABOUT EMMA GREDE
Emma Grede is a founding partner and chief product officer of SKIMS and CEO of Good American. She also made history as the first Black woman to serve as an investor on Shark Tank. Learn more at: emmagrede.com
