Uploaded January 2026 | Updated September 2026, 19 hours ago
Evan Ratliff started a company last summer. He and his co-founders came up with a name, hired a team, built a website, and launched an app. They interviewed interns, planned a company hiking trip, and fielded inbound interest from VCs. Normal startup stuff. Except for one thing: All of Evan's employees are AI agents. So are his co-founders.
He's been documenting the journey on his podcast Shell Game — what works, what doesn't, and what it might tell us about a future where AI employees are everywhere.
Sponsored By:
Shopify - Start your $1/month trial at shopify.com/nbi
***
📩 Transform your day in 10 minutes. Enjoy daily, bite‑sized insights from breakthrough nonfiction books—audio or text—straight from the authors. Trusted by 90K+ learners, our editors choose only the books that matter.
🔗 bookoftheday.nextbigideaclub.com
💡Discover the books that matter with the Next Big Idea Club. Curated by Adam Grant, Malcolm Gladwell, Susan Cain, and Daniel Pink. Beyond just reading, the Next Big Idea Club is a journey. It’s where thought leaders converge, where ideas transform into action, and where books become a gateway to a brighter future.
✨JOIN US✨
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🗣️FIND YOUR NEXT READ🗣️ – Listen to thousands of audio insights (by the authors) in the Next Big Idea App
Apple App Store: apps.apple.com/us/app/next-big-idea-books-in-15min/id1502959151
Google Play: play.google.com/store/apps/details?id=com.heleo.nbic
OUR CURATORS
💡 Malcolm Gladwell: Renowned journalist, author, and speaker.
💡 Susan Cain: TED speaker, introvert advocate, bestselling author.
💡 Adam Grant: Noted psychologist, author, and Wharton School professor.
💡 Daniel Pink: Expert author on business, work, and behavior.
If you enjoy the content on our official YouTube channel, please like, subscribe, and thank you for watching!
CONNECT WITH US
Next Big Idea Podcast: pod.link/nextbigidea
LinkedIn: linkedin.com/company/10026818
Twitter: twitter.com/nextbigideaclub
Instagram: instagram.com/nextbigideaclub
Facebook: facebook.com/nextbigideaclub
Contact: info@nextbigideaclub.com
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#NextBigIdeaClub
Evan Ratliff started a company last summer. He and his co-founders came up with a name, hired a team, built a website, and launched an app. They interviewed interns, planned a company hiking trip, and fielded inbound interest from VCs. Normal startup stuff. Except for one thing: All of Evan's employees are AI agents. So are his co-founders.
He's been documenting the journey on his podcast Shell Game — what works, what doesn't, and what it might tell us about a future where AI employees are everywhere.
Sponsored By:
Shopify - Start your $1/month trial at shopify.com/nbi
***
📩 Transform your day in 10 minutes. Enjoy daily, bite‑sized insights from breakthrough nonfiction books—audio or text—straight from the authors. Trusted by 90K+ learners, our editors choose only the books that matter.
🔗 bookoftheday.nextbigideaclub.com
💡Discover the books that matter with the Next Big Idea Club. Curated by Adam Grant, Malcolm Gladwell, Susan Cain, and Daniel Pink. Beyond just reading, the Next Big Idea Club is a journey. It’s where thought leaders converge, where ideas transform into action, and where books become a gateway to a brighter future.
✨JOIN US✨
nextbigideaclub.com
🗣️FIND YOUR NEXT READ🗣️ – Listen to thousands of audio insights (by the authors) in the Next Big Idea App
Apple App Store: apps.apple.com/us/app/next-big-idea-books-in-15min/id1502959151
Google Play: play.google.com/store/apps/details?id=com.heleo.nbic
OUR CURATORS
💡 Malcolm Gladwell: Renowned journalist, author, and speaker.
💡 Susan Cain: TED speaker, introvert advocate, bestselling author.
💡 Adam Grant: Noted psychologist, author, and Wharton School professor.
💡 Daniel Pink: Expert author on business, work, and behavior.
If you enjoy the content on our official YouTube channel, please like, subscribe, and thank you for watching!
CONNECT WITH US
Next Big Idea Podcast: pod.link/nextbigidea
LinkedIn: linkedin.com/company/10026818
Twitter: twitter.com/nextbigideaclub
Instagram: instagram.com/nextbigideaclub
Facebook: facebook.com/nextbigideaclub
Contact: info@nextbigideaclub.com
Subscribe for more insights:
youtube.com/NextBigIdeaClub?sub_confirmation=1
#NextBigIdeaClub
