Uploaded June 2026 | Updated September 2026, 2 weeks ago
The beauty world is having a minor meltdown because Estée Lauder reformulated Double Wear. @esteelauder
But the truth is, the original formula was created almost 30 years ago. Back then, the goal was maximum coverage, a matte finish and maximum wear time.
Today, most people want foundation that looks more like skin, feels lighter, and is a little more forgiving on dry or textured skin. So Estée Lauder updated the formula with newer technology and added hydrating ingredients.
Will everyone love it? Probably not. Do I love it? No. I like the original much more. I didn’t love how this built up either although to be fair, I only tried it once.
With that said, if you’ve found Double Wear a little too heavy or matte over the years, this change might actually be a good thing.
What do you think? Are you excited about the reformulation or should they have left it alone?
👇
#esteelauder #doublewear #esteelauderdoublewear #esteelauderdoublewearfoundation #aerin
The beauty world is having a minor meltdown because Estée Lauder reformulated Double Wear. @esteelauder
But the truth is, the original formula was created almost 30 years ago. Back then, the goal was maximum coverage, a matte finish and maximum wear time.
Today, most people want foundation that looks more like skin, feels lighter, and is a little more forgiving on dry or textured skin. So Estée Lauder updated the formula with newer technology and added hydrating ingredients.
Will everyone love it? Probably not. Do I love it? No. I like the original much more. I didn’t love how this built up either although to be fair, I only tried it once.
With that said, if you’ve found Double Wear a little too heavy or matte over the years, this change might actually be a good thing.
What do you think? Are you excited about the reformulation or should they have left it alone?
👇
#esteelauder #doublewear #esteelauderdoublewear #esteelauderdoublewearfoundation #aerin
