Uploaded April 2026 | Updated September 2026, 2 weeks ago

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Eric Sheinkop founded Music Dealers at 16 and scaled it into a licensing platform that placed independent artists inside campaigns for Coca-Cola, the FIFA World Cup, and the Olympics. Jeff and Eric talk through what dyslexia taught him about spotting patterns in broken industries, the PE deal that eventually cost him the company, and what he's building now at The Desire Company, connecting brands with verified subject matter experts.


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