Uploaded March 2024 | Updated September 2026, 4 hours ago
If you have ever watched any of Paul’s exercise videos on his YouTube channel — youtube.com/user/PaulChekLive — you’ve seen him using equipment made by Eleiko, one of the most successful family-owned companies in the world based in Sweden.
Paul’s love of Eleiko runs far deeper than merely being a serious fan of their equipment and gear as you’ll discover in this week’s Living 4D conversation/reunion with Gunnila and Erik Blomberg, the mainstays behind this internationally renowned company.
The Blombergs share the deep respect and affection they have for Paul and the CHEK Institute and how Gunnila helped bring CHEK principles and How to Eat, Move and Be Healthy — shop.chekinstitute.com/products/how-to-eat-move-be-healthy-ebook — to an international audience hungering for it.
Learn more about Eleiko — their array of equipment, educational offerings and success stories — on their website at eleiko.com/en-us
0:00 Intro
4:12 The origins of Eleiko began with waffle irons.
13:30 Paul’s role in keeping Eleiko focused on functional training, not machines.
22:44 What strength means to Gunnila and Erik.
27:20 Performance, learning and kindness.
31:23 Myths about kids training with weights.
40:55 Teaching true health versus selling unhealthy products.
52:58 Does the typical exercise routine start with a machine rather than free weights?
58:32 How Gunnila was so instrumental to Paul’s work with How to Eat, Move and Be Healthy.
1:05:38 Passing the torch to the next generation.
1:12:30 Navigating the challenges and growth before, during and after the COVID pandemic.
1:22:46 Gunnila is a cool grandmother.
Listen to Paul's complete conversation with Gunnila and Erik Blomberg on our Living 4D website at chekinstitute.com/blog/podcast-episodes/episode-285-gunnila-and-erik-blomberg-eleiko-real-strength
Thanks to our awesome sponsors!
• BiOptimizers bioptimizers.com/living4d (save an extra 10% on your purchase by using the code PAUL10 at checkout)
• CHEK Academy Open House https://chek.group/openhousel4d (enrollment is open for the CHEK Academy)
• Organifi organifi.com/chek20 (save 20% on your purchase by using the code CHEK20 at checkout)
• Paleovalley paleovalley.com/chek15 (save 15% on your first purchase)
We may earn commissions from qualifying purchases using affiliate links.
If you have ever watched any of Paul’s exercise videos on his YouTube channel — youtube.com/user/PaulChekLive — you’ve seen him using equipment made by Eleiko, one of the most successful family-owned companies in the world based in Sweden.
Paul’s love of Eleiko runs far deeper than merely being a serious fan of their equipment and gear as you’ll discover in this week’s Living 4D conversation/reunion with Gunnila and Erik Blomberg, the mainstays behind this internationally renowned company.
The Blombergs share the deep respect and affection they have for Paul and the CHEK Institute and how Gunnila helped bring CHEK principles and How to Eat, Move and Be Healthy — shop.chekinstitute.com/products/how-to-eat-move-be-healthy-ebook — to an international audience hungering for it.
Learn more about Eleiko — their array of equipment, educational offerings and success stories — on their website at eleiko.com/en-us
0:00 Intro
4:12 The origins of Eleiko began with waffle irons.
13:30 Paul’s role in keeping Eleiko focused on functional training, not machines.
22:44 What strength means to Gunnila and Erik.
27:20 Performance, learning and kindness.
31:23 Myths about kids training with weights.
40:55 Teaching true health versus selling unhealthy products.
52:58 Does the typical exercise routine start with a machine rather than free weights?
58:32 How Gunnila was so instrumental to Paul’s work with How to Eat, Move and Be Healthy.
1:05:38 Passing the torch to the next generation.
1:12:30 Navigating the challenges and growth before, during and after the COVID pandemic.
1:22:46 Gunnila is a cool grandmother.
Listen to Paul's complete conversation with Gunnila and Erik Blomberg on our Living 4D website at chekinstitute.com/blog/podcast-episodes/episode-285-gunnila-and-erik-blomberg-eleiko-real-strength
Thanks to our awesome sponsors!
• BiOptimizers bioptimizers.com/living4d (save an extra 10% on your purchase by using the code PAUL10 at checkout)
• CHEK Academy Open House https://chek.group/openhousel4d (enrollment is open for the CHEK Academy)
• Organifi organifi.com/chek20 (save 20% on your purchase by using the code CHEK20 at checkout)
• Paleovalley paleovalley.com/chek15 (save 15% on your first purchase)
We may earn commissions from qualifying purchases using affiliate links.
