Uploaded December 2025 | Updated September 2026, 1 week ago
Matthew Fitzgerald is a "1.5 generation" organic grain farmer operating 2,500 acres in Minnesota, situated where the big woods meet the prairie. Alongside his father, Joe, he manages a diverse rotation of crops on land originally preserved by organic pioneer Mabel Brelia. Matthew focuses on navigating modern economic challenges while actively fostering opportunities for the next generation of land stewards.
To manage scale and improve yields, Matthew founded FarmFlow, a system that began as a visual whiteboard to track field passes and has evolved into software for optimizing execution. By integrating these standard operating procedures with emerging AI tools, he aims to professionalize organic operations and prove the financial competitiveness of sustainable agriculture.
In this episode, John and Matthew discuss:
Overcoming high barriers to entry for beginning farmers through creative partnerships and policy.
The concept of FarmFlow and using visual tools to manage complex organic systems.
Data analysis revealing the strong correlation between field pass frequency and increased crop yields.
Decommoditizing organic grain to ensure financial viability and economic independence.
Leveraging AI tools like FieldLark to enhance agronomic decision-making and operational efficiency.
The importance of team diversity and "quorum sensing" in building resilient farm operations.
Additional Resources To learn more about FarmFlow, please visit: tryfarmflow.com To learn more about Matthew, please visit: fitzgeraldorganics.net
About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it.
Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology.
Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.
AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA’s science-based programs empower farm operations to meet the crop quality markers that matter the most.
AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits.
Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide.
Learn more about AEA’s regenerative programs and products: advancingecoag.com
Matthew Fitzgerald is a "1.5 generation" organic grain farmer operating 2,500 acres in Minnesota, situated where the big woods meet the prairie. Alongside his father, Joe, he manages a diverse rotation of crops on land originally preserved by organic pioneer Mabel Brelia. Matthew focuses on navigating modern economic challenges while actively fostering opportunities for the next generation of land stewards.
To manage scale and improve yields, Matthew founded FarmFlow, a system that began as a visual whiteboard to track field passes and has evolved into software for optimizing execution. By integrating these standard operating procedures with emerging AI tools, he aims to professionalize organic operations and prove the financial competitiveness of sustainable agriculture.
In this episode, John and Matthew discuss:
Overcoming high barriers to entry for beginning farmers through creative partnerships and policy.
The concept of FarmFlow and using visual tools to manage complex organic systems.
Data analysis revealing the strong correlation between field pass frequency and increased crop yields.
Decommoditizing organic grain to ensure financial viability and economic independence.
Leveraging AI tools like FieldLark to enhance agronomic decision-making and operational efficiency.
The importance of team diversity and "quorum sensing" in building resilient farm operations.
Additional Resources To learn more about FarmFlow, please visit: tryfarmflow.com To learn more about Matthew, please visit: fitzgeraldorganics.net
About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it.
Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology.
Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.
AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA’s science-based programs empower farm operations to meet the crop quality markers that matter the most.
AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits.
Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide.
Learn more about AEA’s regenerative programs and products: advancingecoag.com
