Uploaded February 2025 | Updated September 2026, 4 days ago
Be Opportunistic and Be Open. Vicki Dobbs Beck is a veteran entertainment executive with more than 30 years of experience driving innovation and digital transformation in support of storytelling. In 2015, she co-founded Lucasfilm’s award-winning Immersive Storytelling Studio, ILMxLAB (now ILM Immersive), and has since been at the helm.
Under Vicki’s leadership, ILM Immersive has produced a robust portfolio of groundbreaking experiences including CARNE y ARENA, directed by Alejandro Iñárritu and awarded a special Oscar by the Academy of Motion Picture Arts and Sciences; Vader Immortal: A Star Wars VR Series, winner of the PGA Innovation Award in 2020; and most recently, the Emmy award-winning “What If…? An Immersive Story” with Marvel Studios, the first-ever interactive Disney+ Original story for Apple Vision Pro.
Thank you Vicki for your generous support and time throughout the years.
If you are someone pursuing a career in media and technology and want to learn from an incredibly talented, kind, humble, and creative leader - this episode is for you.
Learn about…
📖 Vicki’s journey cofounding Lucasfilm's immersive storytelling studio ILMxLAB (now ILM Immersive) and stories of hurdles along the way
📖 The benefit of “intrapreneuring” (setting up a new business inside of a large established company)
📖 Failing quickly and moving on
📖 The process of creating worlds and characters that “felt authentically Star Wars”
“Vader is probably the most iconic character in the Star Wars universe. So it was I think we were all humbled by the fact that Lucasfilm entrusted Vader with us in a unproven brand new space. And I think we were always very aware of that pressure”
***
Listen to @yourcareerunscripted in all major podcast platforms and support Jane Bernhard!
instagram.com/janebernhard
linkedin.com/in/jane-bernhard-mba
substack.com/@JANEBERNHARD
***
This content is made possible thanks to the Texas Immersive Supporters! Consider making a small donation so we can provide more thought leadership content to our community!
https://give.utexas.edu/?menu=OGPTII
Follow Texas Immersive!
@texasimmersive
instagram.com/texasimmersive
linkedin.com/company/texas-immersive
https://immersive.moody.utexas.edu/
Until next time!
Be Opportunistic and Be Open. Vicki Dobbs Beck is a veteran entertainment executive with more than 30 years of experience driving innovation and digital transformation in support of storytelling. In 2015, she co-founded Lucasfilm’s award-winning Immersive Storytelling Studio, ILMxLAB (now ILM Immersive), and has since been at the helm.
Under Vicki’s leadership, ILM Immersive has produced a robust portfolio of groundbreaking experiences including CARNE y ARENA, directed by Alejandro Iñárritu and awarded a special Oscar by the Academy of Motion Picture Arts and Sciences; Vader Immortal: A Star Wars VR Series, winner of the PGA Innovation Award in 2020; and most recently, the Emmy award-winning “What If…? An Immersive Story” with Marvel Studios, the first-ever interactive Disney+ Original story for Apple Vision Pro.
Thank you Vicki for your generous support and time throughout the years.
If you are someone pursuing a career in media and technology and want to learn from an incredibly talented, kind, humble, and creative leader - this episode is for you.
Learn about…
📖 Vicki’s journey cofounding Lucasfilm's immersive storytelling studio ILMxLAB (now ILM Immersive) and stories of hurdles along the way
📖 The benefit of “intrapreneuring” (setting up a new business inside of a large established company)
📖 Failing quickly and moving on
📖 The process of creating worlds and characters that “felt authentically Star Wars”
“Vader is probably the most iconic character in the Star Wars universe. So it was I think we were all humbled by the fact that Lucasfilm entrusted Vader with us in a unproven brand new space. And I think we were always very aware of that pressure”
***
Listen to @yourcareerunscripted in all major podcast platforms and support Jane Bernhard!
instagram.com/janebernhard
linkedin.com/in/jane-bernhard-mba
substack.com/@JANEBERNHARD
***
This content is made possible thanks to the Texas Immersive Supporters! Consider making a small donation so we can provide more thought leadership content to our community!
https://give.utexas.edu/?menu=OGPTII
Follow Texas Immersive!
@texasimmersive
instagram.com/texasimmersive
linkedin.com/company/texas-immersive
https://immersive.moody.utexas.edu/
Until next time!
