Ep496: The Adjacent Possible w/ Damian Kulash of OK Go @TheVinylGuide
Ep496: The Adjacent Possible w/ Damian Kulash of OK Go  @TheVinylGuide
Uploaded April 2025 | Updated September 2026, 2 weeks ago
Damian Kulash (instagram.com/damiankulash) of OK Go (okgo.net/) discusses his evolution from punk music fan, working with Dischord records, and creating boundary-pushing music, vinyl packaging and viral videos


Topics Include:


• New album "And The Adjacent Possible (shop.bandwear.com/collections/ok-go-shop/products/okgo169) " available for streaming now.

• Discussion about physical media's role in OK Go's output.

• OK Go primarily known for videos that "live in the ether."

• Damian was into physical record packaging during college years.

• First record was Herbie Hancock's "Rockit," bought at Tower Records.

• Young Damian damaged the record trying to scratch like DJ.

• Later played with Herbie Hancock at Obama's 50th birthday party.

• Musical journey from hip-hop through Prince, Beatles, Led Zeppelin.

• DC punk scene was influential, with bands playing in cafeterias.

• Started Level Records at age 15,with funding from Dischord Records.

• Ian MacKaye lent teenager Damian money to start label.

• Level Records produced 7-inches and compilation CDs for friends' bands.

• College made running a record label difficult for Damian.

• Studied art semiotics at Brown University.

• Worked as NPR radio engineer and Photoshop retoucher after college.

• Indifferent to Napster's rise during OK Go's early days.

• Band finances operated like "roadrunner off the cliff" cartoon.

• Discussion about gift economy model working for the band.

• Belief that making things you love matters most, not success.

• Music sometimes gets overshadowed by video's visual impact.

• Videos gave OK Go longevity beyond typical radio-hit bands.

• New album theme explores Stuart Kaufman's "adjacent possible" concept.

• OK Go doesn't have unified sound; band is "like a mixtape."

• Treadmill video was originally made for "nerdiest fans" only.

• Videos aim to create real events that connect with viewers.

• Physical pressings of OK Go albums are costly in secondary market.

• New vinyl features elaborate pop-up sphere in custom packaging.

• Hidden track on second album deliberately blocked copy-protection software.

• Record label "Paracadute" means parachute in Italian.

• Ten-year album gap wasn't intentional; life and pandemic happened.

• Directed "The Beanie Bubble (youtube.com/watch?v=gLQ_pIoY4fk) " film with his wife for Apple.

• Film directing different from making music videos; less adrenaline-driven.

• Video production typically takes 3-6 months from concept to completion.

• Some video ideas abandoned when technology made them commonplace.


Order the OK Go LP "And The Adjacent Possible" on vinyl here (shop.bandwear.com/collections/ok-go-shop/products/okgo169)


EXTENDED, Commercial free, high resolution version of this podcast is available at: Patreon.com/VinylGuide (patreon.com/VinylGuide)


Listen on Apple: apple.co/2Y6ORU0 (apple.co/2Y6ORU0) Listen on Spotify: spoti.fi/36qhlc8
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Ep496: The Adjacent Possible w/ Damian Kulash of OK Go

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