Uploaded May 2026 | Updated September 2026, 2 weeks ago

---

What happens when a brand loses its purpose – and what happens when a founder refuses to let go?

In this week’s episode of Green Beauty Conversations, Formula Botanica CEO Lorraine Dallmeier reveals the surprising truth behind the rise and fall of one of the most iconic ethical beauty brands in history, and the remarkable story of Formula Botanica graduate Sandra Velasquez, who succeeded against all odds.

If you've ever dreamed of creating your own beauty brand or already have one, this is an episode you can't afford to miss.



Free Resources

Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube

Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram