Uploaded March 2026 | Updated September 2026, 2 weeks ago

---

The modern beauty industry didn’t just happen – it was carefully designed.

In this episode of Green Beauty Conversations, Formula Botanica CEO Lorraine Dallmeier tells the remarkable story of Helena Rubinstein, the woman who helped invent the beauty industry as we know it today, yet whose name most people no longer recognise.

From lab coats and clinical imagery to the idea that beauty needs to look scientific to be trusted, this episode reveals how one brilliant marketer reshaped the way we buy, sell and think about beauty. Tune in now!



Free Resources

Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube

Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram