Uploaded December 2025 | Updated September 2026, 2 weeks ago
You might not have noticed it yet, but there’s a new word quietly taking over the beauty and wellness industries: longevity.
It's showing up everywhere, from skincare marketing, supplements, blue zone diets, to so-called anti-zombie-cell serums (yes, you've read that right!). And while it sounds scientific, serious, and self-caring, longevity might just be the beauty industry's cleverest rebrand yet.
Tune in to this week's episode of Green Beauty Conversations to find out more about how the beauty industry is quietly rebranding the term "anti-ageing".
Free Resources
Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube
Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram
You might not have noticed it yet, but there’s a new word quietly taking over the beauty and wellness industries: longevity.
It's showing up everywhere, from skincare marketing, supplements, blue zone diets, to so-called anti-zombie-cell serums (yes, you've read that right!). And while it sounds scientific, serious, and self-caring, longevity might just be the beauty industry's cleverest rebrand yet.
Tune in to this week's episode of Green Beauty Conversations to find out more about how the beauty industry is quietly rebranding the term "anti-ageing".
Free Resources
Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube
Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram
