EP 307 PETER NOUWEN: Why Are Dutch Employers Subsidizing Driving in 2025? @ActiveTowns
EP 307 PETER NOUWEN: Why Are Dutch Employers Subsidizing Driving in 2025?  @ActiveTowns
Uploaded September 2025 | Updated September 2026, 2 weeks ago
In this episode, I connect with Peter Nouwen from 's-Hertogenbosch in the Netherlands for a discussion about the productivity benefits of having healthy, active employees and the curious, nonsensical policy practices of many employers that incentivize driving a car rather than taking transit, walking, or cycling to work. We launch into the discussion by channeling Jason Slaughter's @NotJustBikes Gym of Life video and give a hat tip to Mark Wagenbuur with the @BicycleDutch Channel

Helpful Links (note that some may include affiliate links to help me support the channel):
πŸ‘‰ Not Just Bikes' The Gym of Life video: youtu.be/KPUlgSRn6e0
πŸ‘‰ Bicycle Dutch Channel: youtube.com/@BicycleDutch
πŸ‘‰ Wendy Suzuki's TED Talk: youtu.be/BHY0FxzoKZE
πŸ‘‰ John Ratey’s book Spark: bookshop.org/a/85379/9780316113519
πŸ‘‰ My Utrecht lunch crowd video: youtu.be/fXX9ZNvX_DE
πŸ‘‰ My ride from Houten to Utrecht video: youtu.be/f4ZYhgSaN3U
πŸ‘‰ Pete's commute ride video: youtu.be/fhnAiH9tFKs
πŸ‘‰ Pete's Strava: strava.app.link/bgaoJtn0BWb
πŸ‘‰ Gym Of Life-Strava team: strava.app.link/kVchi3QZBWb

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Credits: Video and audio production by John Simmerman

Music via Epidemic Sound: bit.ly/3rFLErD

Resources used during the production of this video:
- My recording platform is Ecamm Live: bit.ly/3rwsUup
- Editing software Adobe Creative Cloud Suite: bit.ly/35DBDDU

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Background:
Hi Everyone! My name is John Simmerman, and I’m a health promotion and public health professional with over 35 years of experience. Over the years, my area of concentration has evolved into a specialization in how the built environment influences human behavior related to active living and especially active mobility.

Since 2010, I've been exploring, documenting, and profiling established, emerging, and aspiring Active Towns wherever they might be while striving to produce high-quality multimedia content to help inspire the creation of more safe and inviting, environments that promote a "Culture of Activity" for "All Ages & Abilities."

The Active Towns Channel features my original video content and reflections, including a selection of podcast episodes and short films profiling the positive and inspiring efforts happening around the world as I am able to experience and document them.

Thanks once again for tuning in! I hope you find this content helpful and insightful.

Creative Commons License: Attributions, Non-Commercial, No Derivatives, 2025
EP 307 PETER NOUWEN: Why Are Dutch Employers Subsidizing Driving in 2025?Talking Bike Streets and Modal Filters #shortsLIVE WITH WES MARSHALL: Killed By A Traffic Engineer follow-upIs Coalition Building the Secret to Moving Fast on Cycle Network Installations?DAYBREAK: Is this Utahs Most Welcoming Car-Lite Community?Bike Tour of Davis with Former Mayor, Robb Davis #shortsEp 334 Tim Gill and Alice Ferguson ShortMy Shocking On-Bike Interview with Lehi City StaffActive Towns Classic: Utrecht video montage #shortsMy Annual Walk n Talk with Chuck Marohn #shorts #excerptPROVIDENCE: Bringing Old Industrial Sites Back to Life (CNU33 The Synergy of Sims Ave Tour Part Two)Whats the Connection? Urban Planning and Peace & Conflict #shorts
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EP 307 PETER NOUWEN: Why Are Dutch Employers Subsidizing Driving in 2025?

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