UCLAAnderson | Entertainment Partners Explain the Power of Franchises @UCLAAnderson | Uploaded February 2024 | Updated October 2024, 14 hours ago.
What makes a good movie franchise? Former VP of Disney Brand strategy and franchise management Amy Castillo posed the question to YouTube’s global head of TV and film partnerships Fede Goldenberg, Lego’s head of creative production Asa Tait and Disney’s SVP of franchise management Jennifer Rogers Doyle to find out why franchises are important.
The annual Pulse conference brings together leading executives to share insights and perspectives on the current trends, opportunities and challenges influencing the entertainment, sports and technology industries. Throughout the event, attendees learn what’s next in a setting that invites candid and authentic dialogue and connection in conversations that cover:
• Integration of blockchain applications within growth business models across entertainment, sports and music companies
• Discussions with industry leaders about the future of audience measurement in media, and the drivers of new analytics and new currency
• Exploration of the emerging NIL (name, image and likeness) business and the transformation of amateur athletics and the influencer economy
• How addressing the challenge of inclusion in Hollywood goes beyond economics to make an impact on culture, community and commerce
• Streaming and futurecasting
Learn more about the Center for Media, Entertainment & Sports’ annual Pulse conference at UCLA Anderson:
https://www.anderson.ucla.edu/about/centers/media-entertainment-and-sports/events-and-programs/pulse-conference
#entertainmentindustry #finance #merchandising
What makes a good movie franchise? Former VP of Disney Brand strategy and franchise management Amy Castillo posed the question to YouTube’s global head of TV and film partnerships Fede Goldenberg, Lego’s head of creative production Asa Tait and Disney’s SVP of franchise management Jennifer Rogers Doyle to find out why franchises are important.
The annual Pulse conference brings together leading executives to share insights and perspectives on the current trends, opportunities and challenges influencing the entertainment, sports and technology industries. Throughout the event, attendees learn what’s next in a setting that invites candid and authentic dialogue and connection in conversations that cover:
• Integration of blockchain applications within growth business models across entertainment, sports and music companies
• Discussions with industry leaders about the future of audience measurement in media, and the drivers of new analytics and new currency
• Exploration of the emerging NIL (name, image and likeness) business and the transformation of amateur athletics and the influencer economy
• How addressing the challenge of inclusion in Hollywood goes beyond economics to make an impact on culture, community and commerce
• Streaming and futurecasting
Learn more about the Center for Media, Entertainment & Sports’ annual Pulse conference at UCLA Anderson:
https://www.anderson.ucla.edu/about/centers/media-entertainment-and-sports/events-and-programs/pulse-conference
#entertainmentindustry #finance #merchandising
